Tiffany & Co. has announced its latest holiday campaign – and collaboration – in partnership with the Andy Warhol Foundation for the Visual Arts, starring Hailey Bieber. A festive video accompanies the campaign, shot by Mario Sorrenti, and serves as a homage to the iconic pop artist’s Factory and adoration for the holiday season through joyous, diamond-filled party scenes.
“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ‘60s,” said Executive Vice President of Product and Communication, Alexandre Arnault in an official press release. “The campaign video brings these elements together by paying homage to our longstanding relationship with the one of the world’s most celebrated artists.”
The video exudes opulence, showcasing a celebration for the spirit of giving, with the iconic blue boxes being passed around with Bieber as host of the fashionable fête, inspired by the soirées of Warhol’s beloved downtown Factory. The photos within the campaign, shot by Raymond Meier, also bring that festive feeling to life.
For the collaboration, Tiffany & Co. reached back into the archives to use vintage Warhol sketches to create limited-edition designs, from tableware, tree ornaments, playing cards, advent calendars, and more, all covered with Warholian motifs.
Extending the love for the exclusive Tiffany & Co. x Andy Warhol collection, the brand will be implementing in-store installations, teamed with immersive experiences to tie the perfect bow around the collaboration.
“In addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation’s endowment from which it has distributed over $275 million in cash grants to visual arts organizations,” said Michael Dayton Hermann of the Warhol Foundation in a press release. “The foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this ‘Warholiday’ season.”
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