First, it was their liquid blush that went viral — now, Rare Beauty by Selena Gomez is setting its sights on fragrance.
On July 29, the celebrity makeup line announced its debut eau de parfum collection, dubbed “Rare,” which will be available online and in-store exclusively at rarebeauty.com and Sephora on August 7.
Ringing in the new season are four fall-festive scents — Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak — to pair perfectly with the *long-awaited* crisp weather and cinnamon-spiced flavors.
Rare Beauty first hit beauty stands in late 2020 — an era that ultimately defined the future of the consumer market. ‘Making it’ required a true standout collection, especially in the makeup space. During such a time of restricted social interaction, whether there would be demand for new beauty products was uncertain. But today’s household brand was quickly received by audiences everywhere, leveraging social media and digital platforms for its success.
In the beauty industry, strategic advertising only goes so far — but with precise, polished campaigns and product results that followed suit, customer expectations were exceeded, and Rare Beauty remained a topic of conversation. Now, five years later, the brand’s essence endures.
If Gomez learned anything from her 20+ years in the entertainment industry, it’s that consistency leads to longevity. When you continue to deliver products and campaigns through authentic, yet trend-conscious, angles, loyalty will ensue — and so will the reputation of being an expert in a saturated industry.
In 2025, social distancing has more or less become a thing of the past, meaning an appetite for an alluring perfume has once again returned — and Rare Beauty now has the space to flex its fragrance fluency.
As summer comes to a close and we trade silk scarves for soft-spun sweaters, it’s essential that we have the *perfect* scents to match the styles. Whether it’s for a cozy night by the fire, a fan-filled sporting event, or our first pleasant outdoor meal in months, Rare Beauty by Selena Gomez has exactly what we need — from light and floral fragrances to earthy and warm eau de parfums.
Explore Rare Beauty’s new signature scents for yourself below — including full-sized bottles, travel-savvy sprays, and freshly-scented layering balms!
Rare Beauty: The Future of Fragrance
Rare Eau de Parfum
Rare Beauty differentiates itself through its unique and accessible take on beauty products. A thoughtfully designed bottle requires the use of just one finger, appealing to those with dexterity issues and streamlining the application process. An oversized pump makes for easy dispensing, to be enjoyed by all.
Rare Eau de Parfum Travel Spray
Got the travel bug? Don’t compromise — Rare Beauty will also release a 10 mL version of the fragrance for on-the-go spritzing and an always-fresh feel.
Fragrance Layering balm
Available in four scents (pictured above L-R: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak), this long-lasting formula melts into the skin and further enhances your fragrance.
