News first broke surrounding Selena Gomez and her beauty brand about twelve months ago thanks to a trademark lodged for ‘Selena Gomez’ products including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturisers and essential oils.” Then in February, the “Look At Her Now” singer teased us with a name: Rare Beauty.


But since then we haven’t had much else. Except for now. Gomez has (finally) revealed the first look at the product range – and it’s a beauty (truly). “I’ve been working on @rarebeauty for two years now, it’s something I’m really proud of – can’t believe I finally get to share it with you,” she wrote on Instagram. “Coming THIS Thursday, September 3rd, at 12AM ET… only at @sephora , @sephoracanada , @sephoramx and”


“Makeup made to feel good in, without hiding what makes you unique,” the range features primer, foundation, concealer, liquid blush, liquid luminizer, brow pencils and gels, lipstick and balm, a mist, plus some kind of cute compact in packaging that looks like KKW Beauty and Glossier had a baby.

selena gomez rare beauty

And to really get everyone excited, the brand has shared Gomez’s personal makeup routine using the new Rare Beauty products. “Selena Gomez’s #rareroutine was created with some of her favorite products from the collection,” they wrote on Instagram. “Your rare routine is specially personalized to accentuate your self-expression and what makes you feel good. Below are the products Selena used to achieve her look ⬇️”

Always an Optimist Illuminating Primer
Liquid Touch Weightless Foundation in 250W
Liquid Touch Brightening Concealer in 210N
Soft Pinch Matte Liquid Blush in Grace
Positive Light Liquid Luminizer in Mesmerize
Always an Optimist 4-in-1 Mist
Brow Harmony Pencil & Gel in Cool Brown
With Gratitude Dewy Lip Balm in Blessed