The Female Gaze in Football: Adidas & Al Nassar Reimagine Fanwear For Saudi Women

When women become the blueprint for clothes that are meant for them.

From Loewe To Miu Miu: The Hottest Brands Of 2025 Have Been Revealed & These Are The Pieces On The GRAZIA Team’s Wishlist

Time for a little shopping spree

Adidas Unveils Its First-Ever Dedicated Saudi Collection In Partnership With Jeddah Born Artist Raghad Al-Ahmad

"As humans, our diverse experiences and rich cultural heritage shape our essence"

Adidas Creates New Limited-Edition Sneakers Inspired By Old Jumeirah – Here’s How You Can Get A Pair

An ode to the city's most historic neighbourhood and its people

Noura Bin Saidan, The First Saudi Female Mural Artist, Discusses Breaking Down Barriers & Partnering With Adidas

"I have a major role in conveying Saudi culture in its best forms"

Adidas Celebrates 50 Years Of The Trefoil Emblem With 17 Regional Creatives

"A collection of timeless stories; retold for tomorrow"

Adidas Has (Finally) Cut Its Ties With Kanye West

Is this the end of the rapper's fashion industry reign?

Adidas Joins Forces With The UAE’s First Female-Only Football Club, Onyx FC

Its co-founder, Hind Al Zarouni, shares the importance of this partnership and Onyx FC's mission in our exclusive interview.