Set within the sensational Atlantis The Royal, Nobu by the Beach is the new ultra-luxury destination quite literally making a splash in Dubai. This is your exclusive invite to the hottest beach club in town.
Nobu. The name has become synonymous with fine Japanese dining on a global scale. First launched in 1994 in Tribeca, New York City, by Chef Nobu Matsuhisa and his partners Robert De Niro and Meir Teper, Nobu now boasts 56 restaurants globally, including its original Dubai outpost. But the emirate now boasts a Nobu experience that no other destination can claim.
Enter Nobu by the Beach – a first-of-its-kind Nobu experience.
First opening its doors in January 2023 as part of the Atlantis The Royal’s launch-weekend extravaganza, Nobu by the Beach is an ultra-luxury experiential establishment that seamlessly fuses modern luxury with minimalistic Japanese traditions, creating an unrivalled pool and beach club experience that epitomises sophistication.
Amid the lush environs of Atlantis The Royal and positioned against the stunning backdrop of Palm Jumeirah and Dubai’s skyline, Nobu by the Beach draws architectural inspiration from Japanese elements and the allure of the oceanfront. Relax poolside on one of the inviting sun loungers (from Dhs300) to grander lavish cabanas boasting private pools and air conditioning (from Dhs10,000). True to the renowned Nobu hospitality, each element of this new beach venue exudes opulence and refinement.
Nobu by the Beach’s design seamlessly integrates contemporary Japanese beach-house aesthetics with an intimate indoor restaurant and sushi bar, characterised by warm teak, concrete and glass. The space, with its horizontal lines and natural materials, accentuates the beauty of simplicity, embodying the essence of Nobu’s elegance.
And let’s not forget the cuisine.
At the helm of Nobu by the Beach is Chef de Cuisine, Belkacem Boubekeur, whose extensive international experience ensures a culinary journey of the highest calibre. Collaborating with Executive Chef Damien Duviau on the menu, Chef Boubekeur’s creativity delivers an unmatched dining experience.
While poolside, indulge in Nobu’s beloved Japanese-Peruvian cuisine, imbued with a delightful twist. Emphasising sharing and lighter bites, the menu showcases bento boxes, sandos, bite-size black cod, and tacos, with highlights including the tantalisingly succulent Wagyu beef sando and the sea bass coconut ceviche. For a sweet and refreshing conclusion to the meal, guests can indulge in mochi, a classic Japanese dessert with a Nobu touch. There’s also the newly introduced kakigori, a traditional Japanese shaved ice dessert infused with various fruit syrups – a refreshing cool-down pick-me-up.
Nobu by the Beach stands as a testament to the brand’s legacy of global excellence, offering an unparalleled blend of style and luxury from the moment guests set foot in the venue. Experience it first – this is your exclusive invitation.
CREATIVE DIRECTION: AGATA WYCICHOWSKA
STYLING: LAURA JANE BROWN
PHOTOGRAPHY: MATTIA HOLM
FASHION ASSISTANT: CHARLOTTE MARSH WILLIAMS
HAIR: JEAN-LUC AMARIN
MAKEUP: ANNA SADAMORI
PRODUCER: STEFF HAWKER
TALENT: GLORIA NILSSON / MMG
WORDS: OLIVIA MORRIS
