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The beauty industry has long stood at the forefront of cultural conversation, seamlessly integrating itself into our daily self-care rituals. Enter XERF, next-generation radiofrequency technology designed to support collagen production and improve the appearance of skin firmness and texture. Now, the treatment has made its way to Dubai, finding its place at Hortman Clinic, where the focus lies on longevity and personalised wellness.
This isn’t the first time XERF has taken the spotlight, with a stamp of approval from world-renowned celebrity Kim Kardashian.
The celebrity used the treatment ahead of her All’s Fair tour, describing it as one of her favourite skin-tightening treatments. Known for delivering a more sculpted appearance ahead of her glamorous looks, the treatment has become a go-to for achieving that snatched finish. Commenting on the experience, the celebrity stated, “It’s proven to be my favourite form of skin tightening ever.” She continued, “What I love about this treatment is that there are no needles, so it’s just completely tolerable.”
The treatment has also gained recognition from some of Dubai’s most trusted wellness and beauty experts. Lebanese doctor Angie Kassabie, known for working with Hollywood stars such as John Travolta and Robert De Niro, as well as members of the UAE Royal Family, has tried and tested the treatment, sharing her positive experience. A consensus joined by Mona Mirza, founder of Dubai’s renowned beauty clinic Bilotie.
Centred on the use of controlled radiofrequency energy, the treatment works to support collagen remodelling, helping to improve the appearance of skin firmness and texture. Bringing a technology-led approach to skin rejuvenation, XERF introduces a non-invasive technique to Dubai’s ever-evolving beauty landscape.
XERF joins a wider selection of technologies and treatments designed to address concerns including skin laxity, texture, pigmentation, collagen loss and visible signs of ageing. Rather than pursuing an increasingly aggressive approach to aesthetic medicine, the clinic focuses on selecting the right technology, treatment combination and timing for each patient.
Looking beyond immediate results towards longevity and overall skin vitality, the clinic’s approach also incorporates peptide therapy to address concerns such as skin laxity, collagen loss and visible signs of ageing. This reflects a more personalised approach to beauty treatments, with an emphasis on supporting long-term skin health and vitality.
The treatment also reflects Hortman Clinic’s dedicated vision of bringing longevity into the wellness space, as conversations around beauty continue to evolve beyond simply wanting to look younger towards ageing well. It marks a broader shift in the future of the wellness and beauty industry, with Dubai continuing to embrace a more technology-driven and longevity-focused approach to aesthetic care.
