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There’s excitement wafting about in the air, and it’s for good reason.
In the realm of beauty and pageantry, the Middle East has come a long way. And joining the ranks of unapologetic confidence and striding on the big platform, is a well-known face to many in the region. Claiming the spot for Miss Universe Egypt is influencer and social entrepreneur, Logina Salah.
Known for having both beauty and brains, Logina Salah has officially been crowned to represent Egypt in the 73rd edition of Miss Universe on November 16, 2024.
Defying all odds, Logina stands as a testament to limitless talents and advocacies, proving time and time again that each of her milestones has forged an undeniable legacy for women. As the crowned queen for the upcoming Miss Universe pageant, GRAZIA shares everything you need to know about Logina Salah.
From Egypt to Dubai
Logina was born on April 21, 1990, in Egypt. Raised in the city of Alexandria, she grew her influence in the world of beauty by being open about her vitiligo and providing a safe space for inclusive makeup techniques.
Just three years ago, along with her 10-year-old daughter, they moved to the city of Dubai where she went to achieve her dreams.
A Social Entrepreneur with a mission
As a powerful voice for women, Logina, who is a spokesperson for inclusivity and empowerment, recently opened her own platform coined Beyond The Surface Movement. A page dedicated to showcasing her relentless drive to make a better place for children and the youth–especially for women and girls.
redefining Beauty Standards
Breaking stereotypes and boundaries, Logina’s entrance into Miss Universe marks a significant stride to change. Being the first woman of Arab descent with a skin condition to take the stage, she has taken the mantle to represent and shift the beauty standards to a new normal. She recently took to Instagram and shared with her 1.8 million followers her perseverance to challenge the status quo. “Today we are making history humbled to be the very first woman with a skin condition to win a universal pageant,” she declared.
Adding further her promise to fulfil a duty, she stated, “Being a mom proved that nothing can stop you from achieving your dreams. I promise you that I will keep breaking the mould of the narrow beauty standards, and I will continue my message as an inspirational transformational leader and together we will continue writing history & rising above adversity.”
A Talented Makeup Artist
It goes without saying that Logina knows her brushes and blushes. Understandably so, the Middle Eastern beauty guru, prior to her influencer life, studied and earned her makeup artist license at the Beverly International Beauty School in New York. After her graduation, she soon stepped up in her field in both beauty and prosthetic artistry.
Making waves at Dubai Fashion Week
Marking her steps into the world of fashion, Logina has walked on major events across the Middle East. The most notable is her runway debut at Dubai Fashion Week.
a champion for children’s welfare
Logina has been a long-time advocate for children. Her most recent visit to Egypt’s Hospital 57357, a healthcare facility specialised in aiding children battling cancer, proves her dutiful personality is one to watch for.
A healthy living lifestyle creator
@loginasalah وصفة صحية للناس اللي بتحب المعجنات زيي 😋 #tiktokcookbook #foryoupage #foryou #viral #healthyrecipes #healthylifestyle ♬ оригинальный звук – parvanapiano
A common topic she has consistently talked about is healthy living. With over 1.2 million followers on TikTok, the Egyptian influencer, often talks about her journey and tips to maintain a lifestyle to be proud of.
Always serving fashion ‘fits
Needless to say, Logina is a fashion icon always ready to flaunt her versatile style. Knowing her signature makeup is one thing, but on the other side of the coin, she also maintains an impressive style that ventures between streetwear, off-duty, and of course, stunning in dresses.
