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Ahead of its centenary celebrations next year, the house of Fendi has made a foray into uncharted waters.
Enter the world of Fendi fragrances.
Taking you on an olfactory journey, the new scents by the Maison takes you through the history of Fendi from its roots as a Rome-based fur and leather goods shop which first opened its doors in 1925.
Founded by Adele Casagrande Fendi and her husband, Edoardo Fendi, 99 years ago, Fendi has become one of the most illustrious fashion houses in the world and this new step into the world of fragrance marks the next chapter in the Italian brand’s heritage.
Consisting of seven fragrances, the scents have been meticulously crafted to reflect the rich history of the Maison, with the close involvement of Fendi’s artistic directors, Kim Jones and Silvia Venturi Fendi, who is also a third generation member of the Fendi family.
“The fragrance collection tells the story of Fendi from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language,” Silvia herself said. “Today, at Fendi, we can readily say that we have explored and used all the senses.”
From raw sandalwood to warm vanilla, each scent in the new fragrance line has a personality of its own. Fittingly so, as the legacy brand pulled in each member of the present Fendi family, alongside artistic director Kim Jones, for the formation of its new scent series. Infusing their memories, values and personhood into each bottle, the new Fendi fragrance line is a testament to the everlasting creative pioneering that the Fendi label spearheads.
Below, GRAZIA brings you a first look at the fragrances, which you can shop in the Middle East now.
New Fendi Fragrances
While each bottle holds a multilayered story of its own, the Case Grange scent is birthed in the memory of the house’s matriarch herself Adele (Casagrande) Fendi. A sensual fusion of untamed cheery, creamy amber and heated leather base, this complex aroma is an ode to her roots and legacy.
Swinging to sweet and adoring, Dolce Bacio is crafted with the influence of Anna Fendi, the daughter of Adele. With some fruity patchouli lingering notes, the soft blushy bottle remains intense in its depth yet sweet and floral in its base. A ‘kiss on the cheek’ in perfume form.
Refreshing and sleek, Perché No blends a clean olfactory rush with a rustic woody base. A bottle made by Silvia Venturini Fendi, the iconic designer of the brand’s hero pieces, the Baguette and Peekaboo, her trailblazing nature is also ever-present in this stimulating scent. Directly translating to “why not”, the pink peppercorn and sandalwood perfume speaks her childlike valour.
A scent of comfort and spontaneity Ciao Amore belongs to one of Silvia’s daughters Leonetta Luciano Fendi. Reflective of her carefree loving attitude, she blends earthy ingredients with a woody undernote.
Also holding an orange blossom keynote, in a completely different way Delfina Delettrez Fendi centres heritage in her bottle. From cedarwood to bergamot, Sempre Mio is an expression of femininity and intimacy in a bold way.
One by the Fendi twins, Delfina’s two sons Tazio and Dardo Vascellari Delettrez Fendi created the La Baguette fragrance. Quintessentially French the sun-dried-vanilla intermixes with leather undertones seamlessly.
Finally, the only bottle from the Fendi fragrances that was made outside the Fendi family, but still within the DNA is Kim Jones’ Prima Terra. From the tangerine from Calabria and Sicily, rosemary from Tunisia and Morocco, this airy scent brings raw earthy tones to the forefront.
