After over twenty years of iconic fashion shows and their sudden end in 2018, Victoria’s Secret is finally catering to the everyday woman and breaking the one-size-fits-all stigma. Most of us can reminisce over sitting on the couch and watching the yearly and highly-acclaimed Victoria’s Secret Fashion Show while wanting to look like the models we were seeing on our screens, with what seemed like highly unattainable beauty standards.
After a major rebranding, Victoria’s Secret is now a brand that welcomes all women, regardless of size, race and lifestyle. Their latest collection, Love Cloud, focuses on the comfort for the everyday woman. The collection of bras and panties comes along with an innovative campaign featuring eighteen women with diverse body types and lifestyles to welcome and celebrate differences.
Victoria’s Secret is making it a point to no longer adhere to unattainable beauty standards and rather provide their consumers with images of other women they can relate to. The women taking part in the campaign vary from famous models to incredible creative artists, including Adut Akech, Hailey Bieber, Imaan Hammam, Miriam Blanco, Taylor Hill, and many more.
“Love Cloud Collection is a major moment in the brand’s evolution. From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating,” says Raúl Martinez, Head Creative Director of Victoria’s Secret.
More companies are starting to follow this empowering message of self-love and implementing it within their brands, and we hope it inspires more to do the same. The collection includes six silhouettes to suit every body type so you can easily find the perfect fit for you that makes you feel empowered and beautiful.
“After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness. With this new line, we are launching high quality bras and panties in shapes that fit women’s daily needs, in our ongoing effort to develop products that champion women and support their individual journeys,” says Janie Schaffer, Chief Design Officer for Victoria’s Secret Lingerie.
The exciting new Love Cloud Collection is available in-stores and on-line nationwide starting Tuesday, 15th of March.
