Threads Styling, the global luxury chat-based personal-shopping platform, announced that it is collaborating with Harvey Nichols in Riyadh in honour of the Holy month of Ramadan. Threads has launched an exclusive 5-day pop-up boutique in the Harvey Nichols Riyadh luxury department store, in which it will offer clients exclusive access to a curated edit of collections from a number of local and international designers, catering the Ramadan wardrobe of their dreams. The pop-up will also include inspiring industry talks, one-to-one styling sessions and VIP appointments.
This collaboration serves as an exclusive for Saudi luxury shoppers, with an exciting edit of designers that include Razan Alazzouni, Rianna & Nina, Banke as well as an exclusive capsule collection for Cabochon and Yuliyah Magdych. The edit includes a range of modern, classic and beautifully embellished styles that cater to all occasions. The collection will also include accessories from Harvey Nichols’ new season collections, and fine jewellery from Atelier Nawbar. Lastly, the Threads’ Editor-in-Chief will be hosting a number of inspirational talks with the designers, whilst providing highly experienced personal shoppers that will offer styling advice and an opportunity to help clients build a unique Ramadan wardrobe.
Threads Styling was first founded in 2009 by Sophie Hill and it is a leading global luxury chat-based shopping platform, that provides a personalised service over social media and chat-based websites, with a vision to provide a new luxury shopping experience for today’s generation. Threads has quickly become a destination for style inspiration and new brand discovery for Gen Z and Millennial customers.
Meanwhile, Harvey Nichols was originally established in London as a luxury fashion, lifestyle and multi-brand store over a century ago. Today, it is considered one of the leading retailers in high-end fashion retail. What makes Harvey Nichols unique, is that it was the very first fashion lifestyle store in the UK and presented an edited selection of fashion products. Back in 2000, Harvey Nichols partnered with Saudi Arabia’s very own luxury retail operator, Alfa International Company Limited, and opened it’s store as one of the first of the brand’s international stores. It is now located in MODE Al Faisaliah Riyadh and it offers a selection of womenswear, menswear, cosmetics, jewellery, childrenswear, homeware and accessories to the Saudi Arabian city.