The Middle East continues to set the tempo across fashion, beauty and culture, with new launches and ideas shaping the conversation in and beyond the region.
From brand debuts to exclusive collections, this edition of GRAZIA’s regional rundown spotlights what’s happening across the region right now.
Harrods turns its lens toward the region for Ramadan and Eid, unveiling a cultural programme shaped in collaboration with leading Arab creatives. Fronted by fashion authority Nia Amroun, the campaign film explores a contemporary vision of modesty through craftsmanship and style. Across the Knightsbridge destination, the season is celebrated with curated modest capsules, exclusive fashion and fragrance launches, elevated Eid gifting and immersive dining experiences, reinforcing Harrods’ ongoing dialogue with its Middle Eastern clientele.
New Balance sharpens its luxury positioning in the region with the launch of the MEAI’s first-ever Grey store at Place Vendôme Mall, Doha. Conceived as the brand’s most elevated retail concept globally, the space brings its heritage craftsmanship into a premium, design-led environment, anchored by the coveted Made in USA and Made in UK lines alongside directional drops from Tokyo and Shanghai Design Studios. The boutique also becomes the exclusive regional destination for New Balance collaborations – including high-fashion crossovers such as Miu Miu and Loro Piana – cementing its status as a must-visit for collectors and style insiders.
Lebanese footwear favourite Andrea Wazen continues its global ascent with a landmark UK retail debut at Harrods. Running until March 8, the deep-burgundy pop-up mirrors the brand’s couture-leaning femininity while showcasing a tightly edited Pre-Spring 2026 selection, from the cult Carol mule to the sculptural Franca pump — each handcrafted in Italy.
This February, Cartier introduces new members of the Clash de Cartier family. A collection that spotlights bold colour through the Clash’s beloved studded sculptural design; the rings, earrings, bracelets and necklaces feature green and red dyed agate, pink chalcedony and chrysoprase. Adding a playful softness to the Clash’s more architectural edge, it’s a refresh to the Maison’s instantly recognisable graphic codes. Designed for limitless stacking, styling and daily wear, it’s jewellery with attitude, the Cartier way.
Bvlgari is turning up the intensity this season with the launch of Le Gemme Tygar Extrait, a richer, more concentrated interpretation of one of the Maison’s most recognisable scents. Think of it as the original’s bolder, more magnetic sibling. Created by master perfumer Jacques Cavallier, the new extrait keeps Tygar’s signature citrus-woody tension but deepens it with a brighter Italian grapefruit opening, a subtle spark of ginger, and a sensual, skin-like ambergris accord layered with benzoin and patchouli for warmth and texture. Inspired by the golden glow of Tiger’s Eye, the flacon mirrors the gemstone’s earthy luminosity, finished with darker, more architectural detailing that feels as luxe as the juice inside. The result? A fragrance that lingers beautifully on the skin and feels tailor-made for evenings out in the city.
PHLUR adds a new chapter to its fragrance story with the Afterglow Eau du Parfum, a warm amber musk inspired by the rush of early connection; a feeling that lingers and is impossible to forget. Created together with perfumer Clément Gavarry, the scent opens with citrus, apricot and coconut and settles into creamier vanilla, lavender milk and soft woods notes, leaving a warming, lingering scent trail on the skin. Afterglow is now available exclusively at Sephora Middle East, both in stores and online.
AFRAA ushers in a new chapter by embracing white as its signature shade, redefining it as a statement of identity rather than minimalism. Rooted in Gulf tradition and inspired by Doha’s light and architecture, the palette frames clean lines, refined volumes and fluid fabrics that move with ease. The result is a modern AFRAA woman: grounded in culture, quietly powerful and forward-looking.
LINDBERG expands its ultra-exclusive Precious collection with three new limited-edition designs, blurring the line between fine jewellery and eyewear. Individually handcrafted in solid 18 karat gold and set with precious stones the collection includes three new frames: the 40 year anniversary frame in white gold with rubies, a rose gold frame with rainbow baguette-cut sapphires and Rhodis, a one-of-a-kind design featuring pink and clear diamonds. The collection will launch in April 2026 and will take eyewear to the next level.
Destination travel has in recent years seen a rise in ultra-luxury cruises, and now Aman enters the space with Amangati, its first ocean-going motor yacht. Launching in Spring 2027, the 180-metre vessel will host five to eight night journeys across the Mediterranean, delivering Aman’s signature sense of space, privacy and wellbeing at sea. From expansive terrace suites and the largest spa in its category, to itineraries that unlock rare ports and cultural moments, it’s Aman’s unmistakable ultra-luxury experience, but on the water.
MARIA TASH flows into the New Year with the Marquise Flow edit, a refined curation of marquise-cut diamond designs created to trace the natural contours of the ear. Crafted in polished 18k gold, the Lotus, Echo and Plume styles layer elongated diamonds for a fluid, sculptural effect that balances subtle sparkle with statement appeal. The collection made for everyday wear as well as after dark dressing, is now available at MARIA TASH in Mall of the Emirates and The Dubai Mall.
A longtime voice in luxury fashion and beauty across the Middle East and India, Rosemin Opgenhaffen now brings her own line to life, starting January 26, 2026. Curated for warm, olive and deep complexions, the line is built around intelligent coverage and high-performance formulas that simplify your beauty routine without dulling the products’ impact.
This month, Malone Souliers unveils its Spring 2026 collection, inspired by the culture-defining style of the late ’60s and early ’70s. Referencing icons like Jackie Kennedy, Raquel Welch and Sharon Tate, the season delivers knotted sandals, mod slingbacks and flared-heel boots, crafted in Italy with laser-cut Broderie Anglaise, soft metallic neutrals and floral details.
