The Modist is a Dubai-based luxury fashion e-commerce platform that was founded by Ghizlan Guenez to provide a platform for modest fashion within the Gulf. Back in April 2020, the e-commerce platform announced via an Instagram statement that they were closing down due to the coronavirus pandemic.
“It is with a heavy heart that we share with you that The Modist has permanently closed its virtual doors. After three incredible years of creating a global business and platform that empowers women, celebrates their choices and breaks stereotypes, we regret to inform you that the global crisis that has hit the world has left our young business vulnerable with no option but to cease operating,” said the statement.
The Modist was more than just an e-commerce platform, it was the platform every Muslim woman needed. The business often worked with designers, giving them direction on the design process and how to create a piece that accommodated their targeted customers.
Two years later, The Modist has announced in a vague Instagram post they will be coming back, which sparked interest within the modest fashion community.