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It’s no secre the aesthetics industry in the UAE is a booming business, making it a difficult one to crack into.
But despite being a saturated market, this entrepreneur has found her space in the game in a short period of time.
Introducing Toma Bigaeva, the visionary founder and CEO of Evolution Aesthetics Clinic, a prominent name in the aesthetics industry.
Her clinic, known for its cutting-edge treatments and personalised care, has quickly become a favourite for those seeking top-tier aesthetic procedures including, Botox, fillers, and microblading. Bigaeva’s leadership has played a crucial role in establishing her clinic as a reputable destination that blends advanced technology with an informed understanding of individual beauty needs.
Originally from Russia, Bigaeva’s path to becoming a significant figure in aesthetics is both inspiring and impressive. With a background in medicine, Toma has always been passionate about the intersection between medical expertise and beauty treatments, with an eye to enhancing natural looks in order to boost self confidence. This passion led her to create Evolution Aesthetics Clinic, where she could bring her vision to life.
Bigaeva’s philosophy centres around the belief that beauty is a personal journey, and each client deserves a tailored approach to meet their unique needs. This ethos is reflected in the bespoke treatments offered at Evolution Aesthetics Clinic, which range from non-invasive procedures to advanced skincare solutions. Her commitment to staying informed of industry advancements ensures that her clients receive the most effective and safe treatments available. The clinic’s state-of-the-art facilities and highly trained staff further underscore her dedication to quality and client satisfaction.
As we delve deeper into her journey and the ethos behind Evolution Aesthetics Clinic, Bigaeva shares her inspirations and experiences with us as part of GRAZIA’s Career Edit.
My current role is…
TB: Managing Founder and CEO of Evolution Aesthetics Clinic.
When I was younger, I wanted to be…
TB: A journalist.
My favourite subject at school was…
TB: History.
My first job was…
TB: A journalist.
My career path so far has been…
TB: Inspiring.
The role the UAE has played in my career…
TB: It helped me and my business reach an entirely new international level.
I was inspired to enter the beauty space because…
TB: Its a way to improve people’s lives by enhancing their self-confidence.
My daily routine consists of…
TB: Cleansing, exfoliating (once a week), toning, moisturizing, sheet msaks (once a week). I use minimum cosmetics and never use foundation because it clogs pores. To be able to live without foundation, I do lunch-time non-invasive skincare procedures like Dermadrop and Heleo4 every week, undergo a course of PRXT-33 therapy once every six months, and get a Hydrafacial once a month.
My role as CEO and Founder entails…
TB: Setting the strategic vision for the company, making critical business decisions, overseeing overall operations, fostering a strong company culture, and ensuring sustainable growth and profitability.
The biggest hurdle I’ve ever experienced in my career is…
TB: The unexpected move from Russia to the Emirates and opening my second clinic from scratch in a new country.
My greatest achievement in my career is…
TB: That I can afford the luxury of maintaining a work-life balance. After 12 years of a career in PR and marketing as an employee, I decided to start my own business precisely to eventually achieve this balance.
A quote I live by is…
TB: There is an expression in Russian: “The eyes are afraid, but the hands are doing.” It describes a situation where a task seems so daunting that you are scared to start it, but eventually, you break it down into many smaller tasks, and everything seems less difficult, allowing you to take small steps towards a big goal.
What I hope for 2024 is…
TB: For the world to finally be more peaceful.
