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If you’re on the hunt for jewellery that fuses deep-rooted heritage with a modern design sensibility, these regional brands are reimagining tradition in the most striking ways.
Think timeless silhouettes with a contemporary twist – where refined craftsmanship meets bold colour, iconic shapes, and just the right touch of playfulness. Whether you’re after a standout statement piece or something elegant for everyday wear, there’s something here to suit every mood and moment.
These are the regional jewellery designers to keep firmly on your radar and, more importantly, in your jewellery box.
Kamyen
With three generations of diamantaires behind it, Kamyen is a family-run fine jeweller that blends heritage, craftsmanship, and a deeply personal approach to luxury. Known for its bespoke, client-first service, the brand invites you to co-create custom pieces that feel entirely your own. But Kamyen’s artistry isn’t limited to private commissions – their ready-to-wear collections, available on NET-A-PORTER and Mytheresa, showcase the same meticulous attention to detail and timeless design. Whether crafted just for you or chosen from their curated edit, every Kamyen piece is made to be treasured for a lifetime.
Noora Shawqi
The epitome of modern femininity, Dubai-based designer Noora Shawqi brings together refined craftsmanship with bold, creative expression. Drawing inspiration from her global travels and rich cultural roots, her collections celebrate contemporary elegance through the use of radiant gemstones, gleaming gold, and delicate diamonds.
APOA
APOA – short for A Piece of Art – is a Saudi-born jewellery brand redefining what it means to wear art. Founded by longtime friends Noura, Sara, and Mashael, the label draws inspiration from architecture, fashion, and travel to craft pieces that are as joyful as they are unexpected. With bold colours, sculptural forms, and an unapologetically playful spirit, APOA designs challenge conventional jewellery norms, celebrating individuality and self-expression. Rooted in a philosophy of mindful consumption, each creation is made to feel personal.
Susana Martins
Inspired by the beauty of the human form – its curves, movements, and quiet strength – Susana weaves this organic sensibility into every piece she creates. A trained goldsmith, she personally oversees each stage of the design and production process, ensuring the highest level of craftsmanship and attention to detail. Her distinctive aesthetic channels the elegance of the Art Deco era, where bold geometry meets fluid, sculptural lines. The result is jewellery that feels architectural yet intimate, where form and texture come together in perfect harmony.
Chato
Chato is the semi-fine jewellery brand bringing a fresh take on accessible luxury to the GCC and wider MENA region. Founded by a Lebanese family with a deep appreciation for craftsmanship, Chato blends contemporary design with personal flair, creating pieces that feel both trend-forward and timeless. With a focus on high style at an attainable price point, the brand has quickly become a go-to for those seeking everyday elegance with a fashion edge. From subtle statements to bold layering pieces, Chato offers jewellery that fits seamlessly into modern wardrobes, without compromising on quality or creativity.
Joanna Dahdah
Rooted in personal history and the beauty of womanhood, Joanna Dahdah has created a jewellery brand that speaks to every chapter of a woman’s life. From the bonds of friendship to the journey of motherhood, each piece is designed to reflect strength, grace, and connection. With a 100 per cent female team behind the scenes, the brand embodies powerful femininity – not just in its storytelling, but in its craftsmanship. The designs are delicate yet bold, meaningful yet effortlessly wearable.
Joelle Kharrat
Reimagining the ancient totem through a contemporary lens, Joelle Kharrat has crafted a powerful symbol of unity in a world often defined by division. Her Totem collection is more than jewellery, it’s a celebration of connection, balance, and the beauty of coexistence. Infused with Joelle’s artistic spirit and playful imagination, each piece is a sculptural expression of the four elements—earth, air, water, and fire—serving as a reminder of life’s many layers.
BASLIQ
BASLIQ has become a viral sensation—lighting up TikTok feeds and jewellery boxes around the world, with fans that include Hailey Bieber, Bella Hadid, Anok Yai, Winnie Harlow, and even Beyoncé. Known for its playful, avant-garde aesthetic, BASLIQ turns everyday jewellery on its head with pieces that are bold, unexpected, and joyfully rebellious. Think cowboy hat rings, sculptural statement necklaces, and mood-lifting designs that instantly elevate any outfit.
Sofia Al Asfoor
Sofia Al Asfoor beautifully blends tradition with innovation, crafting jewellery designed to empower women to feel confident, ambitious, and unstoppable. Featuring flawless lab-grown diamonds that shine as brilliantly as the women who wear them, this brand puts women at the heart of every design.
L’Atelier Nawbar
With four generations of jewellery craftsmanship woven into its DNA, L’Atelier Nawbar is a celebration of artisanal mastery and heartfelt storytelling. Sisters Tania and Dima are the creative visionaries behind the brand, meticulously crafting each piece to reflect the unique journey of its wearer. Every design delicately captures love, beauty, heritage, and spirit, while quietly carrying the legacy of a family whose shared passion and talent have created something truly timeless.
Atelier Liya
Inspired by watching her grandmother treasure jewellery as more than just adornment, but as cherished heirlooms rich with memories, Lana N. Nassar founded Atelier Liya. This brand creates pieces that beautifully balance modern design with vintage soul, destined to be worn and loved for a lifetime. Atelier Liya’s jewellery isn’t just about striking beauty; it’s about the stories they carry, seamlessly fitting into your personal style and journey. Each piece invites you to make it your own, weaving meaning and memory into every wear.