Photo: Supplied

Now that the heat has finally taken a step back in the region and evenings actually feel enjoyable outside again, music festival plans start to sound like the ideal way to make the most of the weather, especially with Soundstorm 2025 set to take over Riyadh from December 11 to 13.

If you’re the kind of person who will happily spend extra time figuring out which table has the best view, which entrance has fewer queues, and which route through a venue keeps the outfit intact, the idea of a festival set up with all of that in mind feels especially appealing, and that is exactly what Soundstorm’s Very Important Beast experience provides.

Photo: Supplied

Soundstorm’s VIB offering, which stands for Very Important Beast, was created for people who love the scale of a huge lineup but prefer a more curated and less chaotic experience. Guests have access to dedicated parking and fast track entry, use wallet credit instead of shuffling through their bags at every counter, and conveniently move between stages with shuttles and raised walkways instead of losing their friends in the middle of the field. 

The VIB Tables, which sit directly above the Big Beast main stage and are set for six people, provide an incredible view. This way, guests can enjoy each other’s company, order properly, and still feel the energy of the larger crowd.

If you are someone who loves music but feels put off by festivals because of the fear of being swallowed by the crowd, the Balconas are the ones to focus on. These sky high decks for ten or fifteen guests feel like a party above the party, with close views of the DJ and dedicated service so you can leave your belongings, enter and leave as you like, and still know exactly where your people are.

Photo: Supplied

The whole VIB world links together through the Storm Loop, a raised pathway that connects the platforms so you can walk from one stage to another without dropping back into the main grounds, and for VIB+ guests there are side stage access points and exclusive viewing zones that bring you right up to the action, with the option to head to the VIB+ Lounge for complimentary food, drinks and a breather before heading back out.

While Soundstorm is always about enjoying the moment, the VIB experience is very much in line with how we want to do our festivals now.

For more information, visit MDLBEAST’s website.