Tamashee, a footwear brand, focused on the culture of the Arabian Peninsula, has recently launched a new collection for the summer and it is truly the definition of ethereal minimalism.
If you know the brand’s identity, its main goal is to preserve and buttress Arab cultural identity. This is intricately reflected in their designs which are rife with regional taste. Their new summer drop reflects just that as their limited drop’s designers are inspired by the concept of pearl diving and trade in the Arabian Gulf. I mean, how much more unique could the brand get?
Tamashee has created new, minimalist patterns using visual elements that were derived from pearl diving oysters for women and pearl diving gear as well as extraction tools for men. The women’s edition of the footwear is characterized by fresh pastel colours with elegantly embossed prints and the men’s edition is characterized with darker colours, which is complemented with a lighter beige.
This new collection is produced mainly handmade by artisans in the United Arab Emirates using imported high-end naturally pigmented cow leather. Each sandal is printed with the Islamic Hijri year of production in the inner vamp of the pair.
Tamashee, since its beginning in 2014, has sought to re-introduce the Arabian Peninsula’s rich history in a modern context. Every product that Tamashee produces is accompanied by printed educational material that explains the design concept. This helps inform consumers about the relevant cultural history of the Arabian Peninsula, particularly in the context of sandals.
Tamashee can be purchased online via www.tamashee.com where you have several payment options, including the “buy now, pay later” one. Tamashee can also be purchased by visiting its multi-purpose space Mashat Tamashee in Alserkal Avenue, Unit 56, Dubai. The brand’s new drop is also on the shelves at Level Shoes, The Dubai Mall.
