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Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum has re-opened her official Instagram page after a week of deletion.
While no information was disclosed as to why the Dubai royal deleted her key platform where she shares updates on her fragrance brand, Mahra M1, and glimpses into her life, eagle-eyed followers of the sheikha noticed a gallant return to the platform over the weekend.
However, many fans of Sheikha Mahra noticed posts highlighting her trips around Dubai with famed American rapper, French Montana, and collaborated posts from her brand have been removed from her Instagram.
Despite many of her 1.1 million followers speculating on the unexpected disappearance and its meaning, her cult-like following seems more than appeased that the sheikha is back.
Now, her Instagram features her life as a mother, with the most recent pictures being portraits of her and her daughter, Mahra.
Why did Sheikha Mahra launch her Fragrance brand, Mahra m1?
It wasn’t just the launch of her own eponymous label that got people talking, it was the name of the scent that sparked interest — and it’s one many have noticed falls in line with her marriage status.
Entitled Divorce, the name of the new fragrance comes just a couple of months after the sheikha declared she was divorcing her husband of one year, His Highness Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.
With a collection that sparked conversation from discerning followers, it’s undoubtedly a development that (the name alone) turned heads. But now it begs a question many are asking, “What does this all mean?”
Sheikha Mahra’s take on divorce has taken the Arab luxury scene’s attention, stirring both sceptics, but also support from her 1.1 million followers. It’s without a doubt a collection that contains deeper meanings and symbolisms.
At first glance, the name itself is bold—even controversial since it typically reflects negative connotations. But in Sheikha Mahra’s hands, she has reclaimed the word and instead used it as a source of empowerment. Even describing the scent as “embodying confidence and new beginnings,” a nod to her new-found independence since her split. Further emphasising that the fragrance is for those who appreciate elegance and change, another token of her life’s direction.
This extends beyond the realm of mere legalities but shakes the cultural aspects of divorce in the UAE. Despite divorce being permissible but not spoken highly of, it certainly has normalised a narrative not often talked about.
Who is Sheikha Mahra?
Sheikha Mahra is the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, and is a well-known princess, philanthropist, online influencer and now a perfume brand owner.
She plays a significant role in spreading awareness of societal issues and spends her royal engagements giving back to the community.
Whether it’s advocating for children of determination or empowering women and local designers, the Sheikha is well noted for her charitable developments in the UAE.
