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The rumours are true: Sephoria is returning to Dubai this November, and beauty lovers across the city are already buzzing. Over the weekend, Sephora had us double-tapping in anticipation after teasing “something big” on Instagram, and now the secret’s out – the Middle East’s largest beauty playground is making its comeback.
Last year’s inaugural Sephoria in Dubai set a dazzling precedent. From intimate masterclasses with Hollywood hairstylist Chris Appleton and Mario Dedivanovic (the man behind Kim Kardashian’s most iconic glam looks) to Dubai’s own celebrity hair artist Maggie Semaan taking the stage for Kérastase, it was a line-up that left us in awe.
Of course, it wasn’t just about the star power. The immersive brand activations had us queuing up for hours – think Rare Beauty, Kayali, Dyson, Drunk Elephant and more, each bringing their own larger-than-life installations and exclusive experiences.
We even got to meet the women shaping the beauty industry, from Mona Kattan to Carrie Gross, in candid, inspiring conversations. And let’s not forget the gift bags — those chic black-and-white totes were practically an entire routine in themselves.
This year, expectations are sky-high. Whether it’s new brands, international names, or those coveted exclusive product drops, 2025 promises to push the boundaries even further.
And yes, the gift bags are still tiered – General Admission (Dhs250) brings a bag worth around Dhs1,500, while Platinum VIPs (Dhs600) can walk away with luxe products valued up to Dhs4,000, alongside early access, masterclasses, and an invite to the VIP party.
If you missed out last year, now’s the time to rally the girls. Mark your calendars, because Dubai’s most glamorous weekend is about to make its return, and trust us: you’ll want in.
