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There’s no denying Saudi Arabia is a key player in global fashion.
From the launch of the Saudi 100 Brands to Riyadh Fashion Week being a pivotal date in the regional fashion calendar, and also emerging on the global one, too, the Kingdom’s fashion scene is one to watch. And naturally, it’s the homegrown brands which are spearheading this.
These brands are taking their culture and using it as inspiration, creating ornately unique pieces. To celebrate the continued success of the Kingdom’s fashion space, GRAZIA has curated 10 of the best Saudi brands you need to know and support.
Charmaleena Fine Jewellery
Sisters Leena and Hala had the extraordinary vision of a brand rooted in their Saudi heritage, creating timeless, radiant, and elegant pieces. Inspired by their travels and history across the globe, every piece tells its own unique story. The brand has a clear mission combining luxury with longevity.
KAF by KAF
Founded by Kawthar Alhoraish in innovative designs that tell stories of her inspirations. KAF by KAF blends tradition with craftsmanship, bridging the gap between heritage and contemporary aesthetics. This innovative brand is an exploration of materials and construction patterns.
Dania Shinkar
Taking inspiration from art, architecture and vintage design, Dania Shinkar and the brand’s namesake create playfully sustainable collections of unique handbags. Her experimental approach to creating statement pieces that can be set apart from mass-produced fashion. Designing leather goods with unexpected detail, seamlessly embedded into them.
Yasmina Q
Yasmina Qanzal founded her namesake label, Yasmina Q, to become a leader in sustainable fashion, committed to ethical practices, utilising deadstock materials, collaborating with small dressmakers, and avoiding overproduction. The brand is dedicated to creating unique yet sustainable womenswear collections, with transparency over production and supply chain.
Luda Jewelry
Dr. Khlood Arab is a dentist by trade, but is also the visionary behind Luda Jewellery. Her unwavering confidence and pride in her Saudi identity, combined with her dental expertise, helped shape the brand to what it is today. Her background has helped her create detailed designs with meticulous attention to detail unmatched in the market. Inspired by the symbolism of flowers, the delicate petals and meticulously crafted shapes are ornately unique to nature.
Lillian Ismail
Lillian Ismail curates designs from parts of Saudi Arabia’s history which have undeniable significance with pieces that bring the past into the present through jewellery. The brand not only captures the moment but the feelings and the memories, which are deeply intertwined with the history itself.
Torba Studios
Boldness and individuality shape the essence of Torba Studios. The brand speaks a distinctly creative language, meshing culture with streetwear. ‘Torba’ in Arabic means sand, which is the core of human origin and the brand’s identity. Every piece and every element reflects the history of the deserts and the world before.
Qormuz
Qormuz is a Saudi-based brand built on the heritage of traditional craftsmanship and artisanal design, designing leather goods and traditional oud fragrances. With rich partnerships and collaborations with Saudi craftsmen and families, Qormuz has created a brand fully built on local production. Making modern designs by local hands, embodying heritage and the desire to preserve it.
