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In an exciting move for beauty lovers, Saie Beauty has officially launched in the Middle East.
Firmly establishing itself as one of the go-to beauty brands on TikTok, Saie Beauty is now available across the entirety of the GCC: the UAE, Saudi Arabia, Oman, Bahrain, Qatar and Kuwait.
This entry into the Middle Eastern market marks Saie’s first global brick-and-mortar presence outside of North America, showcasing its exclusive partnership with Sephora. The expansion reflects celebrates both brands’ shared commitment to clean, sustainable beauty.
Founder and CEO Laney Crowell shared her enthusiasm for this new chapter, saying, “Since the beginning of Saie, my mission has been to bring better clean beauty to as many people as possible. I’m thrilled to introduce Saie to Sephora Middle East, a market I have long admired for its passionate love of beauty.”
Since its inception, Saie has quickly gained a cult following, captivating beauty lovers with its skin-first approach and commitment to high-performance, clean products. The brand’s expansion in the Middle East has been highly anticipated, driven by global demand for its signature ‘SaieGlow.’
The launch features a curated selection of Saie’s best-selling products, including the iconic Glowy Super Gel, the creamy Dew Blush Collection, and the viral Glossybounce Lip Gloss Oil. Each product is designed not just to enhance natural beauty, but to promote healthy, glowing skin.
Saie emphasises not just looking good but feeling good as well, with a commitment to sustainable packaging and practices that promise to create positive change. This focus on sustainability allows consumers to enjoy high-performing makeup while making environmentally conscious choices.
As the region increasingly shifts towards clean beauty, Saie perfectly aligns with this trend. Hasmik Panossian, Managing Director of Sephora Middle East, highlighted the growing consumer demand for products that deliver high performance without compromising health or environmental values. “At Sephora Middle East, we’ve seen a significant shift towards clean beauty and the rising demand for the ‘no makeup’ makeup look. That’s why we’re excited to welcome Saie to our shelves—a brand that perfectly captures this balance with its clean, skin-loving formulas and minimalist aesthetic,” said Panossian.
Saie’s entry into the Middle East is more than just a new retail partnership; it signifies a movement toward a brighter, cleaner future for beauty. As Saie continues to redefine the makeup landscape, it invites beauty lovers in the region to embrace a philosophy and mission to feel good and do good for people and the planet.
