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As the global fashion month comes to its final stages, all eyes are on Riyadh. Opening today until October 21, the Saudi capital hosts for the third time its annual Riyadh Fashion Week (RFW), a five-day celebration of creativity, culture and forward-thinking design.
The week, featuring more than 30 runway shows and presentations, showcases home-grown talents and international designers, putting the Kingdom on the map as a rising hub on the global fashion map.
This year’s season had already made headlines, with Vivienne Westwood opening RFW, making her Middle East debut, while Stella McCartney will bring the week to an end, bringing her version of sustainable luxury to the desert. Both designers carry an important message that innovation, ethics, and creativity can coexist within the Fashion industry.
Local talent is very much in the spotlight. Designers such as Mohammed Ashi, Tarek Sinno and Madiyah Al Sharqi showcase their collections, combining modern aesthetic with cultural heritage, while embracing sustainability and inclusivity. Their work showcases the Kingdom’s creative potential while bringing Qatari and Saudi designers to the forefront of the fashion industry.
THE SS26 SCHEDULE
October 16
Vivienne Westwood
October 17
Leem
Rebirth
Amen
Waad Aloqaili
Ashwaq Almarshad
Abadia
October 18
Femi9
Aram
Razan Alazzouni
Mona Alshebil
Reem Alkanhal
SV by Saudia
October 19
Mihyar
IH NOM UH NIT
RBA
Hajruss
Mirai
Hindamme
October 20
Eleven
House of Cenmar
Qormuz
Awaken
Cargo
1886
October 21
Stella McCartney
For the full schedule/ list of designers participating, visit riyadhfashionweek.com.
Beyond the runway, RFW will be holding some immersive experiences, including panel discussions, activities, and exclusive pop-ups.
As this year’s RFW schedule unfolds, it is clear that the Kingdom isn’t just part of the conversation, it’s leading it by bringing together culture, identity, heritage and innovation. It’s becoming a voice and a platform for local designers to be seen by the global fashion network.
