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The Middle East continues to redefine what it means to be at the forefront of fashion, beauty, and culture.
From avant-garde exhibitions to buzzy new launches and viral-worthy pop-ups, the region is abuzz with creativity and innovation.
Stay in the loop with this edition of GRAZIA’s regional rundown, where we spotlight the latest must-see events and developments, all underscoring the region’s dynamic influence.
Georges Hobeika Goes Digital with E-Commerce and a Fresh New Look
Big news from the House of Hobeika – Maison Georges Hobeika just dropped a sleek new website and launched e-commerce for the first time ever. Think modern, elegant, and effortlessly luxe. The new platform is serving exclusive content and a curated edit of Spring 2025 ready-to-wear, all shoppable online worldwide. A bold step into the digital world, the relaunch marks a new era for the iconic Lebanese brand and honestly, we’re here for it.
adidas Originals Unveils The Loomhood Collection in the Middle East
Heritage meets hype in adidas Originals’ latest drop: The Loomhood Collection. A fresh spin on the iconic Samba OG and Handball Spezial, this limited-edition capsule is inspired by the soul of regional craftsmanship – think nods to Dubai, Riyadh, and Cairo’s old districts. Launching April 21 across the Middle East, the collection also comes with in-store experiences and customisation stations. First up? A two-day pop-up at Dream Girls Tailor in Al Fahidi, Dubai (April 19–20), with early access and a peek into the artistry behind the designs.
Art Dubai is Back for Its 18th Edition
Clear your calendars – Art Dubai returns April 18 to 20 at Madinat Jumeirah, and it’s shaping up to be one of the most exciting editions yet. With 120 galleries from across the globe, expect everything from immersive installations and experimental digital art to curated talks, book launches, and beyond. Whether you’re a seasoned collector or just love an art lover, this is one to bookmark.
Thomas Lélu Brings His Wit to Dubai with “Calm Down It’s Just Art”
French artist Thomas Lélu lands in Dubai with a cheeky solo show at Zidoun-Bossuyt Gallery. ‘Calm Down It’s Just Art’ opens April 17 and runs until June 14, bringing Lélu’s iconic, witty one-liners to life – from “I have no idea what I’m doing out of bed” to “Sometimes all you need is $500 million dollars.”
The Frankie Shop Pops Up in Abu Dhabi for the First Time
The Frankie Shop is officially set to debut in the Middle East. The cult Parisian label is hosting a two-week pop-up at Miza, Mina Zayed Port in Abu Dhabi from April 18 to May 1. Expect their signature power tailoring and understated cool, plus regional exclusives and avant-première pieces. And it’s not just about clothes – think collagen café, LED mask stations, illustrated moments by Tulip Hazbar, and custom carpets by Cheb Moha. Oh, and founder Gaëlle Drevet and stylist Bettina Looney will be in town for styling sessions. Major.
SANDRO Paris Brings Louise Bourgeois-Inspired Capsule to Dubai
Art lovers, listen up. Sandro’s latest capsule pays homage to the legendary Louise Bourgeois and it’s as dreamy as it sounds. Fluid shapes, soft textures, and subtle spiral motifs take over the SS25 collection, which is exclusively available at their Mall of the Emirates pop-up, until April 23. A wearable tribute to one of the greats.
Jil Sander Opens First Boutique in the Middle East
Jil Sander has officially arrived in Dubai. The brand’s first Middle East boutique just opened its doors at Mall of the Emirates – and it’s giving pure minimalist chic. Picture travertine stone, bamboo silk carpets, and a glowing glass façade. Alongside the newest men’s and women’s collections, there’s also an exclusive Middle Eastern Goji bag in a creamy eggshell hue.
FENDI Summer 2025 Collection
Fendi’s Summer 2025 collection, marking the brand’s centenary, celebrates its heritage with a nod to Karl Lagerfeld’s 1978 Ready-to-Wear collection. The collection revisits the iconic “Histoire d’Eau,” a fashion film directed by Jacques De Bascher in Rome. The film features Susy Dyson as a glamorous traveller, embracing the city’s beauty and playfulness. Fendi’s Summer 2025 collection channels this timeless elegance, merging past milestones with a fresh, modern take on Roman-inspired summer style.
