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The fashion, beauty, and cultural landscape of the Middle East is ever-evolving, continuously shaping global trends with each innovative step.
From exciting new store openings to immersive pop-ups and collaborations, the region remains a beacon of creativity and luxury.
In this edition of GRAZIA’s regional rundown, we spotlight the latest must-see events and developments, all underscoring the region’s dynamic influence.
Chanel Lands in Riyadh with a Luxe Twin Boutique
Chanel has arrived at Solitaire Mall, Riyadh, with a breathtaking twin boutique—because one just isn’t enough. Spanning 538 square meters, the space is split into two stunning worlds: Fashion and Watches & Fine Jewelry. Designed by Peter Marino, the Fashion boutique is a dreamscape of black, white, and gold, housing the latest Ready-to-Wear, handbags, and accessories, all wrapped in Chanel’s signature elegance. Next door, the Watches & Fine Jewelry boutique shimmers in opulent black and gold, showcasing iconic pieces like the J12 and Coco Crush collections. With exclusive High Jewelry, Haute Horlogerie, and striking art commissions throughout, this boutique isn’t just a store—it’s an experience.
Louis Vuitton’s Exclusive Suhoor Pop-Up at Sadeem Dubai
For a truly unique Suhoor experience, visit the Louis Vuitton pop-up at Sadeem Dubai, set in a dreamy desert landscape. This exclusive Ramadan collaboration offers chic monogrammed coffees, mocktails, and treats, blending luxury with the tranquillity of the desert. Open from 13th March for just two weeks, the pop-up transforms the stunning Sadeem café with Louis Vuitton’s signature emblems adorning cushions, coffee cups, and games. This limited-time pop-up is Louis Vuitton’s first-ever collaboration in the Middle East and also marks the arrival of the LV Mirage 2025 collection, shot in the Dubai desert. Open daily from 8:30 pm to 1 am.
Dubai-Based Toonz by Aysh Launches at Bloomingdale’s
Toonz by Aysh, the Dubai-based contemporary fine jewellery brand founded by third-generation jeweller Ayesha, has officially launched at Bloomingdale’s, marking a major milestone for the brand. The collection combines whimsical, sophisticated designs with South Asian artistry, featuring 18-carat gold, mother of pearl, and gemstones like rubies and turquoise. Each piece celebrates individuality, with designs inspired by traditional stone carving techniques. This launch paves the way for Toonz by Aysh’s international growth, positioning the brand as a luxury name to watch.
Cartier Opens New Boutique in Riyadh’s Solitaire Mall
Cartier has opened a new boutique in Riyadh’s prestigious Solitaire Mall, marking the Maison’s sixth retail location in Saudi Arabia. Inspired by the desert’s ever-changing hues, the boutique’s interiors feature a unique artwork by renowned French artist Cédric Peltier, depicting a panther in motion across the desert landscape. The boutique offers Cartier’s iconic collections, including Love, Juste un Clou, and Panthère de Cartier, alongside exclusive high jewellery pieces for connoisseurs.
Saudi Label Kaf by Kaf Launches New Collection with Adidas
Saudi fashion label Kaf by Kaf has partnered with Adidas to unveil the bold ‘Lightbound’ SS25 collection, celebrating self-expression and creativity. The collection blends traditional Saudi design with modern sportswear, featuring vibrant prints, functional cargo pants, and an elongated cover-up abaya with Adidas’s signature 3-Stripes branding. The ‘Lightbound’ campaign, starring prominent regional figures, highlights themes of unity, with designs inspired by the moon’s glow and a colour palette reflecting the hues of dusk and dawn. This collection merges tradition with forward-thinking design, offering today’s woman a perfect balance of creativity and high performance.
Karen Wazen Appointed UNHCR Goodwill Ambassador
Karen Wazen has been appointed the UNHCR’s newest Goodwill Ambassador for the MENA region, using her platform to raise awareness of the challenges faced by displaced communities. A supporter since 2018, Wazen’s first visit was to refugee settlements in northern Lebanon. She has since backed various UNHCR campaigns, including those for Ramadan, winterisation, and emergency appeals following the Beirut blast and Bangladesh monsoon. To mark this milestone, Wazen has launched a limited-edition Carolyn in Burgundy by her eyewear brand with 100% of the proceeds supporting refugees through UNHCR.
Jumeirah Marsa Al AraB Opens its doors
Jumeirah Marsa Al Arab has officially opened its doors, setting a new standard for luxury in Dubai. Located along the Arabian Gulf, this stunning resort combines modern architecture with authentic Dubai elements, offering breathtaking views of the Burj Al Arab. The property features 386 rooms, suites, and penthouses, each with 180° views of the iconic skyline and a new superyacht marina. Guests can indulge in world-class amenities, including lush gardens, wellness areas, and 12 exquisite restaurants and four bars. A truly unforgettable destination for those seeking unparalleled luxury.
Suzanne Code Opens Flagship Boutique at Dubai Mall
Suzanne Code, the ultra-modern high jewellery brand adored by global icons like Rihanna and Heidi Klum, has unveiled its first UAE boutique at Dubai Mall. Known for its stunning lab-grown diamonds and sustainable luxury, the brand offers exclusive, handcrafted pieces that merge cutting-edge technology with artisanal craftsmanship. From statement rings to timeless bridal collections, Suzanne Code’s designs effortlessly transition from day to night, delivering elegance and sustainability with every piece.
Send Love This Ramadan with Hermès
This Ramadan, indulge in a truly charming experience at the Hermès pop-up in The Dubai Mall, where you can send handwritten postcards to loved ones across the UAE. Simply select a postcard, pen a personal message, and let Hermès handle the rest—from stamping to delivery. This exclusive service offers a luxurious touch to your connections, making it a perfect way to spread love and warmth this season.
Sporty and Rich’s Pop-Up in Bloomingdale’s, The Dubai Mall
Sporty and Rich’s pop-up in Bloomingdale’s, The Dubai Mall is the perfect spot for that post-iftar gossip session. Visit the Sporty & Rich pop-up to unwind with delightful desserts, expertly brewed coffee, and a chance to explore the latest collection. It’s the ideal destination to relax after a busy day, blending style, comfort, and delicious treats—all in one chic space.
Louis Vuitton Unveils New Feminine Fragrance: eLVes
Louis Vuitton has launched eLVes, a bold and empowering fragrance dedicated to women who trailblaze and break boundaries. A tribute to heroines, past and present, eLVes celebrates those who follow their intuition and carve their own paths. Crafted by Master Perfumer Jacques Cavallier Belletrud, this contemporary floral scent features striking amber tones, symbolizing strength, freedom, and the courage of women.
Marina Rinaldi by Zuhair Murad SS 2025 Collection
Zuhair Murad’s SS25 collection for Marina Rinaldi draws inspiration from the Tang dynasty, celebrating the peony as a symbol of feminine beauty, love, and health. Known for his passion for gala dresses, Murad focuses on impeccable silhouettes, luxurious craftsmanship, and intricate embroidery. The collection features soft pastel hues—cream, sky blue, aquamarine, and pink—reflecting the fine chinaware of the Tang era. Materials like cady, silk georgette, and hand-sewn sequins create dramatic effects, while flowing caftans and pleated gowns enhance the female form. Murad’s designs offer both elegance and comfort, with chic trouser suits and dresses adorned with peony motifs, perfect for every occasion.
FRED Launches Force 10 Rise Collection for 2025
FRED unveils the Force 10 Rise collection in 2025, a bold and feminine update to its iconic Force 10 line. Inspired by the founder’s love for the sea, the collection features diamond-adorned buckles and a mix of pink and white gold, combining strength and elegance. New pieces include a graphic band ring, a necklace, and versatile earrings in half-moon or hoop shapes, along with an ear cuff for unique styling. Force 10 Rise is a modern, luminous symbol of resilience, inviting wearers to embrace their inner strength with elegance.
A.P.C. Opens First Middle East Store in Riyadh
A.P.C. has opened its first Middle East store at Riyadh’s Solitaire Mall. The Parisian brand, founded in 1987 by Jean Touitou, is known for its timeless, high-quality pieces with a focus on simplicity and authenticity. The new store offers men’s and women’s collections, alongside its iconic bags and accessories.<
