Newsfeed
The Middle East’s fashion, beauty, and cultural scene is in its power era, setting the pace and raising the bar with every drop, collab, and concept store.
From headline-making launches to buzzworthy pop-ups and next brand moments, the region remains a major player in the global style conversation.
In this edition of GRAZIA’s regional rundown, we’re rounding up the coolest happenings that prove the Middle East isn’t just following trends, it’s creating them.
Tiffany & Co. Presents the Summer Debut of Blue Book 2025: Sea of Wonder
Tiffany & Co. dives deeper into aquatic allure with the summer chapter of its Blue Book 2025: Sea of Wonder high jewellery collection. Designed by Nathalie Verdeille, Chief Artistic Officer of Jewellery and High Jewellery, the latest creations reimagine oceanic life through a bold, abstract lens, building on Jean Schlumberger’s iconic legacy.
This season introduces evolved takes on the Seahorse and Sea Turtle motifs, with a standout necklace featuring over 11 carats of unenhanced purple sapphires, moonstones, and blue sapphires, crafted over 1,600 hours and wearable in three distinct ways. Elsewhere, sculptural brooches inspired by archival pieces from 1961 pair aquamarines, turquoise, and diamonds to reflect the serenity and strength of the sea turtle.
Unveiled at an exclusive Hong Kong presentation, Sea of Wonder is a masterclass in high jewellery, where legacy meets movement, and every detail glimmers with ocean-inspired elegance.
SKIMS LAUNCHES Collaboration WITH Roberto Cavalli
SKIMS turns up the heat with its boldest collab yet, teaming up with Roberto Cavalli for a limited-edition swimwear drop that screams Euro Summer. Launching June 27, the capsule features Cavalli’s wild prints, think Tiger faces and light zebra prints, with SKIMS’ signature, curve-loving silhouettes. From body-sculpting one-pieces to sheer chiffon cover-ups, this collab is unapologetically luxe, designed to flatter every figure, with sizes running up to 4X. A high-glamour, high-impact collection made for poolside posing and alfresco lounging.
Bait Elowal Launches ‘Naseem’ – A Summer Designers Pop-Up
Located in the beautifully restored Heart of Sharjah district, Bait Elowal has transformed into a sensory escape with Naseem just for the summer. A curated pop-up highlighting Arab creativity in all its glory. Showcasing Dima Ayad’s flowing kaftans, ombré sets, and statement pieces, to Bil Arabi calligraphy-laced fine jewellery and accessories by L’Afshar, the space is a celebration of regional design and self-expression. Sip on refreshing summer blends and engage in interactive workshops. Naseem is more than just a pop-up; it’s a curated cultural encounter, a true celebration of craftsmanship, memory, and modern Arab identity.
Gucci CELEBRATES THE HOUSE’S MONOGRAM WITH EMILY RATAJKOWSKI
Set within Cannes, Gucci’s latest campaign featured Emily Ratajkowski in a curated golden hour moment, from city corners and breezy beach strolls. Captured by Daniel Arnold, the campaign celebrates the timelessness of the GG monogram, from structured iconic silhouettes to featuring the new Giglio handbag and showcasing the Ophidia collection. With archival details, craftsmanship, and a nod to the classic travel rage, that started it all. This int just a campaign but a nod to movement memory and modern moments.
BIRKENSTOCK x Maharishi’s new unveiling
Merging utilitarian edge with natural intent, Birkenstock and Maharishi have come together to unveil the Mogami Terra Tech sandal, a future-facing take on the iconic Birkenstock silhouette. Inspired by military-grade construction and engineered for every environment, the silhouette features quick-release buckles, waterproof anatomical footbeds, and detachable crossbody straps. Yes, you can wear them or carry them. Also releasing alongside the Mogami Terra Tech is the co-branded M.A.L.I.C.E. backpack, expandable, functional, and ready for wherever your weekend takes you.
Reach for the stars with Chanel High Jewellery
In a dazzling homage to celestial beauty and feminine freedom, CHANEL has launched its latest High Jewellery collection: Reach for the Stars. Debuting this month in the historic city of Kyoto, the collection is an intricate constellation of Gabrielle Chanel’s most iconic symbols: comets, wings, and lions – reimagined by Patrice Leguéreau, Director of the CHANEL Fine Jewellery Creation Studio. The collection merges bold architecture with featherlight design. Think: sculptural cuffs, asymmetrical ear pendants, dramatic chokers and tiaras, all centred on the maison’s beloved diamond. The pieces play with transformability: a Twin Stars necklace that splits into two bracelets, winged motifs that become wearable lace, and lion medallions that command both power and elegance. Fronting the campaign is Japanese actress and Maison ambassador, Nana Komatsu, wearing the Take My Breath Away necklace, ring and bracelet in white gold, pink gold, diamonds and black-coated gold.
Bvlgari UNVEILS a NEW FRAGRANCE duo inspired by tea
