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Starting the new year with full force, the Middle East continues to break boundaries in fashion, beauty and culture. From store openings, podcast launches and revolutionary products, the region is bustling with energy.
In January’s edition of the regional rundown, GRAZIA highlights the most exciting happenings in the Middle East, keeping you in the loop of where to go and what to see.
Louis vuitton celebrates 130 years of its monogram

Celebrating 130 years of Louis Vuitton’s iconic monogram, the Maison releases three exclusive capsule collections that bring the enduring emblem into a bold new chapter. Reinterpreting the classic savoir-faire, Louis Vuitton unveils the Monogram Origine, VVN and Time Trunk collections. A dialogue between heritage and innovation, each collection celebrates a different facet of the Maison’s legacy: the poetry of canvas, the purity of natural leather, and lastly, the visionary savoir-faire of the trunk-maker’s art.
This month, GRAZIA Middle East introduces the launch of The Making Of…, a podcast that creates space for meaningful conversations and untold perspectives of success stories we think we already know. The podcast reveals day-to-day moments and lessons learned behind the success of entrepreneurs, personalities and KOLs across the region and beyond. Sharing experiences that don’t always make headlines, guests invite listeners behind the scenes of their losses and victories. Unpack the realities behind building a brand, shaping a career, or carving out a creative voice with The Making Of…, where the process is just as important as the outcome.
Stay tuned for The Making Of… – launching soon, available wherever you get your podcasts and on GRAZIA’s YouTube channel.
Damiani arrives at the Dubai Mall with Jessica Chastain
This January, Damiani brings Italian tradition and jewellery excellence to its newly revamped boutique in The Dubai Mall. The reopening is marked by a ribbon-cutting ceremony led by brand ambassador and guest of honour Jessica Chastain, who attends the celebration and discovers the Maison’s latest creation. A moment that reflects the Maison’s ethos, reaffirming Damiami’s commitment to timelessness, jewellery craftsmanship and its Italian heritage.
Huda Beauty launches the Easy Bake pressed

Attention Huda Beauty lovers, your favourite makeup product is getting a smoother, but just as mighty sister. A new generation, the Huda Beauty Easy Bake we all know and love, is now available as a pressed powder. An exciting launch, Huda herself highlights, “This has been a dream of mine for SO long, and I’m finally sharing it with you! New year, NEW powder.” Launching alongside the powder are the multi-use puff and sponge, so you can easily swirl, press and set. Spending months perfecting the formula, and coming in a range of eight shades, it’s a powder for everyone. Compact in size, it makes the perfect travel companion for any on-the-go touch-ups.
The new wellness app: WELLTTH

Energy is currency, and WELLTTH is redefining how we spend it. Designed to elevate the micro-moments of downtime already built into your day, the new wellness app delivers science-backed mindset and movement tools to help you elevate your energy and unlock next-level living. Founded by Amy Sessions, the app relies on the WELLTTH method, which focuses on subconscious reprogramming, visualisation and meditation through audio-led experiences that restore clarity and elevate frequency. Positing self-regulation as the ultimate modern luxury, the app helps you reach your highest potential.
Penhaligon’s opens its flagship at the Dubai Mall

Choosing a signature scent is serious business, but Penhaligon’s makes it effortlessly easy, and now more enticing than ever with their new flagship store at The Dubai Mall. A symphony between British refinement and Middle Eastern artistry, the new space invites you to experience true scent chemistry, heritage and craftsmanship. Marking the opening, friend of the brand Saint Levant makes a special appearance. A story rooted in heritage, the label continues to honour its fragrance philosophy from its first store on Jeremy Street in London to its new flagship address in the world’s largest mall.
The fendi peekaboo reveals its inner beauty

A name that truly comes to life, FENDI’s Peekaboo, is exposing its inner beauty. Traditionally discreet, this season, the bag’s inner secrets are peeking out from underneath. A true Maison icon since 2008, the Peekaboo is rooted in Roman craftsmanship and its sense of womanhood. This season, the bag’s sleek minimalist exterior meets its counterpart: precious texture and colours that pop out from underneath. Beautifully humorous and ironic, each Peekaboo adds a hint of surprise to every outfit.
AÏZA introduces the Rumman Rush Exfoliating Face Scrub

Gentle yet effective, AÏZA introduces the Rumman Rush Exfoliating Face Scrub. Designed to restore radiance and refine skin texture, it’s the perfect addition to your weekly skincare line-up. Formulated with pomegranate enzymes, almond powder and cellulose, this delicate exfoliant sweeps away dead skin cells, revealing a softer complexion. Inspired by regional superfoods known for their skin-loving benefits, Rumman Rush delivers visible results with every use, an ideal prep step for glowing skin this new year.
