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Prada has long rewritten the language of luxury through daring materials and quiet provocation — think nylon reimagined, sleek tailoring redefined. But in fine jewellery, the house has typically kept a classic, monochrome palette. That changes now.
With Couleur Vivante, a collection launched by Miuccia Prada and Raf Simons, the fashion house makes its first real foray into colored gemstones — marking a layered, expressive turn that feels both fresh and unapologetically Prada.
Why colour & why now?
Colour is everywhere in 2025’s jewellery world. Designers and clients alike are leaning into moody gemstones, rich jewel tones, and colour-blocked combinations that feel whimsical, studio-driven, and distinctly personal. Couleur Vivante fits right in — yet it arrives with Prada’s signature restraint and conceptual depth.
Across this collection, stones like amethyst, aquamarine, madeira citrine, pink morganite, and oro-verde peridot are chosen not just for their pigment but for their “exceptional chromatic value,” as explained by the brand, specifically curated to sit within a defined Prada spectrum. It’s as if colour finally found a home in Prada’s fine jewellery code — celebrated through contrast, duality, and deliberate imbalance.
Prada’s Jewellery Journey
Prada’s fine jewellery chapter began with the Eternal Gold collection in 2022 — the brand’s first offering — inspired by sustainability and craftsmanship. Bold, sculptural designs made from 100 per cent certified recycled gold included archetypal motifs like hearts, snakes, chains, hoops, and the iconic triangular logo. Many pieces featured pavé diamonds, and every purchase included a digital certificate of authenticity embedded in a recycled-paper card, traceable via Aura Consortium blockchain.
In the next chapter, Prada expanded Eternal Gold with Prada Cut — a proprietary triangular diamond cut, crafted in laboratory-grown stones and echoing the house’s iconic geometry. This diamond-focused evolution reinforced Prada’s mix of innovation, responsibility, and design clarity — setting the stage for colour to enter the conversation with Couleur Vivante.
Where trends call for maximalist cuffs, mismatched earrings, and layered gems, Prada offers something more refined. The collection reframes familiar forms — solitaire rings, drop earrings, rivière necklaces — as canvases for curated colour. The result is trend-aware but uniquely calibrated to Prada’s ethos: colour that doesn’t shout, but resonates.
The campaign, shot by David Sims with creative direction by Ferdinando Verderi, features Maya Hawke, Kim Tae-Ri, and Amanda Gorman in monochrome portraits gently washed with translucent colour. The jewels pop with hyperreal clarity — sleek and expressive, but never gimmicky. Each piece is also traced on the Aura Consortium blockchain for authenticity, complete with gem-grade documentation from rough to polished — a move in line with the rising industry demand for transparency.
