Newsfeed
The Italian Maison Pomelatto is further cementing its foothold in the region with its glittering array of exquisite jewellery.
This time, marking a new chapter in its ever-expanding kingdom in the Middle East, Pomelatto has named Turkish actress Hande Erçel as the newest brand ambassador of the Maison.
Since its founding in 1967, the Milanese jewellery house has paired its exquisitely coloured gems and jewellery with equally radiant celebrities who epitomise the brand’s legacy. It’s comes to no surprise that they would soon tap Hande Erçel, who has long championed the brand’s haute jewellery.
Seen on many occasions, whether at the red-carpet or exclusive events, the star has frequently opted for the Maison’s jewellery. From being a Friend Of The Maison to an official ambassador, her obvious affinity for the brand made the partnership a fitting choice. Especially since she naturally embodies the creative sensibilities and strength that resonate closely with the brand’s persona.
Perfectly in line with the jewellery house, this partnership comes just after the release of the Nudo Collection, marking 25 years since its debut. A nod to the timeless allure of the Nudo jewellery, the announcement further stated Erçel’s undeniable allure wearing the latest rendition of the pieces.
On her new appointment as the Maison’s latest unapologetic ambassador, Erçel said in the collaboration post: “Wearing Pomellato feels like wearing art.” A true statement that captures the essence of the collection, highlighting its iconic, stripped-down, and bare design, which pays homage to Nudo’s raw beauty.
Shop The Nudo Collection
