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Revolutionizing the industry with her personalized and holistic approach, Dr. Jennifer Tsai, optometrist and founder of Line of Sight, reinvents optometry by bridging the gap between wellness and eyecare – and looks better than ever while doing it. With a passion for business, fashion and optometry, Dr. Tsai founded Line of Sight to provide a unique experience for her patients that intertwines cutting-edge technology with her unique, preventative approach.
Prior to founding Line of Sight, Dr. Tsai honed her craft and studied at world-renowned institutions, hospitals and medical centers. Armed with the vision to disperse conventional eyecare, Dr. Tsai opened her own practice and launched her own fashionable eyewear brand, Carrot.
With her passion and excitement for the industry, Dr. Tsai is making her mark as an entrepreneur, designer and eyecare expert. Whether you’re curious about the long-term effects of phone usage, on the hunt for the best ways to protect yourself from the sun this summer, or more so seeking advice on how to enhance your daily style, Dr. Tsai is the ultimate go-to-girl in the Big Apple and she’s sharing all of her best tips and tricks exclusively with GRAZIA Middle East.
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GRAZIA: Tell me about your entrepreneurial journey—how did you get to where you are today?
DJT: I started wearing glasses as a child and dealt with a variety of eye conditions growing up, such as a corneal ulcer and a retinal tear. These experiences made me truly appreciate the importance of vision – our eyes are indispensable from the moment we wake up till we sleep. As I grew older, my interest in eye care deepened, and I discovered the perfect blend of my passions for entrepreneurship and fashion within this field. Being both analytical and creative, I found Optometry to be an exciting career path where I could not only offer eye care but also design my own eyewear line and open my practice.
GRAZIA: What inspired you to create Line of Sight?
DJT: I founded LINE OF SIGHT with a clear vision – to create a unique eye care experience centered around holistic wellness and advanced preventative technology. My early experiences in a hospital setting showed me the importance of proactive care, as many patients sought help when their eye conditions had already advanced. I realized that there were numerous preventative treatment options that traditional doctor’s offices were not offering.
At LINE OF SIGHT, our focus is on providing non-surgical vision correction, non-medicated dry eye therapy, and ocular aesthetic treatments, along with comprehensive eye exams. We aim to offer treatment options that don’t rely on medications, drops, or surgery. Additionally, we take pride in curating a selection of independent eyewear brands that our patients will truly love and enjoy wearing.
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GRAZIA: How have you blended your love for fashion and your passion for eyecare?
DJT: As a content creator, my passion for fashion and lifestyle has driven me to create LINE OF SIGHT, a unique eye care experience that emphasizes a fashion-focused lifestyle for my patients. I believe that combining fashion with holistic eye care wellness creates a perfect synergy. We take pride in offering carefully curated eyewear brands, each with a distinct identity, including Kuboarum, Dita, Matsuda, Ahlem, Lindberg, Mykita, and many more. We go beyond traditional eye care by collaborating with luxury brands like Cartier and Dior to host special events in our studio, making the experience even more exciting for our patients. This blend of fashion and eyecare is a true reflection of my passions!
GRAZIA: How would you describe your personal style?
DJT: I have two distinct styles that reflect different aspects of my personality and lifestyle. For my work attire, I embrace a boss chic look with a touch of New York attitude. My go-to outfit consists of minimalistic dresses or dress pants paired with a structured blazer, exuding confidence and professionalism. Outside of work, my style takes on a fun, playful, and romantic vibe. I love experimenting with layering outfits and incorporating various accessories to add personality and flair to my look. This aspect of my style allows me to explore and express my creativity in fashion, making every day a unique and enjoyable experience.
GRAZIA: What are three accessories you can’t live without?
DJT: My essentials for a fulfilling day are my sunglasses, camera, and sunscreen. Capturing memories brings me joy, but I never forget the significance of sun protection. These must-haves keep me prepared for every adventure, allowing me to cherish moments while safeguarding my skin from the sun’s rays.
GRAZIA: It’s the sunniest time of year in the US. As an optometrist, can you share some of your sun protection recommendations?
DJT: The skin around our eyes is incredibly delicate, making it crucial to remember applying sunscreen to this area. If regular sunscreen irritates your eyes, consider using powder or spray SPF alternatives, which can be gentler. Wearing sunglasses is equally vital, even on cloudy days, as UV damage accumulates over time. Starting sun protection early is key to maintaining eye health. Always opt for sunglasses offering 100% UV protection and full coverage to safeguard your eyes effectively.
GRAZIA: People are on their tech devices more than ever. What are some common misconceptions about blue light and how do we minimize the damage?
DJT: There is a misconception that blue light can cause blindness. While direct evidence of retinal harm is lacking, we do know that blue light can lead to digital eye strain, disrupt sleep patterns, and increase light sensitivity. To minimize potential damage, take frequent screen breaks and limit screen time, especially before bedtime. Ensure proper lighting and avoid bright fluorescent lights. Consider using blue light blocking computer glasses to reduce glare and alleviate digital eye strain effectively.
GRAZIA: It’s no secret, you’re a girl boss. What is your secret to R&R? How do you balance your personal and professional life?
DJT: It’s important for me to live a balanced life and that means being aware that I need to devote an equal amount of personal time as I do to my professional life. I really prioritize what needs to be accomplished in time, and set aside time to step away and relax once I’ve achieved these tasks.
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GRAZIA: If you could instill one habit in every person, what would it be?
DJT: If I could instill one habit in every person, it would be the habit of practicing gratitude regularly. Being grateful and appreciative of the positive aspects of life can lead to increased happiness, improved mental well-being, and stronger connections with others. And ultimately contributing to a more fulfilling and contented life.
GRAZIA: Where do you hope your journey takes you next?
DJT: Who knows where it will take me! I have a very curious and explorative personality, which means I like to embrace new opportunities and constantly seek ways to integrate them with my ongoing projects. I’m excited about my next venture, which centers around developing a nonsurgical alternative to LASIK, with the goal of making it accessible globally. Moreover, I’m thrilled to announce that LINE OF SIGHT is on the path to expansion, and there might be a location near you soon! The journey ahead is full of potential, and I can’t wait to see where it takes me!
ITP Media Group newsroom and editorial staff were not involved in the creation of this content.
