Newsfeed
The global icon of Japanese luxury dining and hospitality is finally making its way to Egypt, and it’s arriving in serious style. Nobu will make a much-anticipated debut on the sun-kissed shores of Egypt’s North Coast, where golden Mediterranean light melts into the sea and barefoot luxury meets design-led living. Nestled within the architectural elegance of Ogami development in Ras El Hekma, the launch marks the beginning of a full-scale Nobu experience complete with restaurant, hotel and branded residences.
Egypt’s North Coast was once known for its sleepy summers and simple escapes, but that has fast evolved into the region’s next big thing. With Ras El Hekma at the centre of it all, the coastline is home to a new wave of design-led developments, global hospitality names, and elevated experiences that feel more like Ibiza than the old-school Sahel. As luxury brands continue to set their sights on the area, the North Coast is stepping confidently into its era, and Nobu’s arrival proves that the summer scene here is just getting started.
With its sleek interiors, A-lister guests, and that delicious signature miso black cod, Nobu’s arrival in Egypt marks a huge milestone. Not just for the country’s dining scene, but for the region as a whole. With over 50 restaurants, 40 hotels, and 20 residences across the globe, Nobu’s North Coast debut brings one of the world’s most recognisable lifestyle brands into the heart of Egypt’s summer culture.
If Ibiza Bay is anything to go by, Egypt’s first Nobu will be a heaven of understated luxury.
Expect crystal clear beachfront, minimalist interiors, and that signature Nobu touch, where world-class dining meets seriously sleek design. From golden-hour beach days that roll late into the night to slow spa mornings, it’s the kind of place where every detail feels intentional, and every moment invites you to slow down and stay a little longer.
It’s about the experience, the energy, the ease. And soon, it’ll be right here on Egypt’s coast and we can’t wait to indulge in it.
