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The UAE’s fashion scene is ever-evolving, particularly when it comes to blending traditional with contemporary.
In the last few years alone, a plethora of labels have emerged, bringing a new take on style and routine dressing, namely the abaya. A staple in the closets of many GCC women, we’ve seen the emergence of a whole host of new styles, colours, patterns and more when it comes to the abaya.
These labels paving the way are creating pieces that are not just garments but statements of elegance and empowerment. With that, GRAZIA brings you the ultimate guide to the IYKYK fashion labels in the UAE right now.
ILLI

Founded by Emirati designer Rawdha Thani, ILLI redefines the abaya with a unique blend of traditional influences and modern style. This brand celebrates individuality and confidence, crafting each piece with high-quality fabrics and intricate designs. From the celestial-inspired collections to vibrant tie-dye pieces, ILLI’s abayas ensure that every woman feels confident walking out the door.
Slouchyz

Minimalism meets elegance in Slouchyz, the brainchild of designer Maryam Al Selaich. Specialising in open front abayas, Slouchyz focuses on creating simple, practical, and stylish pieces that are perfect for the modern woman. The designs are characterised by their clean lines, soft fabrics, and understated elegance, making them a staple for any wardrobe.
Latifi

Latifi is renowned for its luxurious and intricate designs. This brand merges traditional craftsmanship with contemporary aesthetics, resulting in abayas that are both elegant and innovative. Featuring delicate embroidery and rich fabrics, each Latifi’s abayas are masterpieces that exude sophistication and style.
Beyond Label

Beyond Label offers a fresh take on abaya fashion with its contemporary designs. The brand focuses on creating versatile pieces that can be styled in various ways, making them suitable for different occasions. Beyond Label’s abayas are known for their bold colours, unique cuts, and high-quality fabrics.
Kamin

Kamin is the epitome of modern sophistication. Known for its minimalist designs and luxurious fabrics, Kamin creates abayas that are both elegant and comfortable. The brand’s pieces are characterized by clean lines and subtle details, making them versatile and timeless. Kamin is perfect for the woman who values both style and simplicity.
Wings x dubai

WingsxDubai stands out for its avant-garde approach to abaya design. The brand’s bold and innovative styles incorporate modern elements that reimagine the traditional abaya. With unique patterns, vibrant colours and unexpected details, each WingsxDubai abaya is a statement piece designed to make the wearer stand out.
classy ym

Classy YM is a UAE-based brand that epitomizes elegance and contemporary style in the world of abayas. Founded by sisters Maryam and Yosra, the brand offers a bespoke line of abayas that seamlessly blend modern trends with traditional modesty. Classy YM’s collections feature a wide range of styles, from luxurious abayas adorned with intricate details to everyday wear that exudes sophistication.
Plissé Abaya

Plissé Abaya is a premier destination in the UAE for those seeking a diverse and sophisticated range of abayas. This store curates collections from various luxury abaya brands, offering styles that cater to every occasion and taste. Whether you are looking for a simple, everyday abaya or an elaborate piece for special events, Plissé Abaya has something to suit your needs. The store prides itself on showcasing abayas that blend traditional modesty with contemporary flair, featuring intricate designs and high-quality fabrics like silk, chiffon, and pleated materials.