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1: Chanel No. 5
It’s no surprise that Chanel No.5 reigns supreme after all these years. It is one of the world’s most iconic scents after all, brimming with notes of vanilla, rose, jasmine and aldehydes. Garnering a staggering 246K Google searches every year, it’s also a clear winner on social media, with the hashtag #ChanelNo5 amassing over 166,7000 posts on Instagram. Adding to its allure, Marilyn Monroe famously declared that she wore nothing to bed but a few drops of Chanel No. 5, cementing its status as one of the most iconic and seductive fragrances.
2: Gucci Bloom
Following closely behind is Gucci Bloom, which has emerged as a modern favourite in the world of women’s fragrances. This luxurious scent boasts an impressive 201,000 Google searches per year. Launched in 2017 by the renowned fashion house Gucci, Gucci Bloom is celebrated for its sophisticated and floral composition. The top notes of jasmine and tuberose create a rich and intoxicating opening, while the base of Rangoon creeper adds a unique, memorable touch.
3: Carolina Herrera Good Girl
Rounding out the top three is Carolina Herrera Good Girl, with 301,000 Google searches annually and a dedicated following on platforms like TikTok and Instagram. Launched in 2016 by the iconic designer Carolina Herrera, Good Girl boasts an addictive blend of almond, coffee and tuberose, followed by base notes of tonka bean and cocoa. This striking composition makes Good Girl a standout choice for those seeking a fragrance bound to turn heads.
4: NARCISO RODRIGUEZ FOR HER
Narciso Rodriguez For Her is a gorgeously feminine fragrance that blends floral and musky notes inside each pretty pink bottle. The scent’s heart features rich, creamy musk, while the top notes of rose and orange blossom add a touch of sweetness and freshness. The base notes of amber and patchouli provide a warm and inviting depth to the fragrance, making it a firm favourite.
5: MARC JACOBS DAISY
Picture a sunny spring morning, surrounded by blooming flowers and the sweet scent of berries. That’s the essence of Marc Jacobs Daisy. We love its slightly sweet, floral scent, as well as its iconic retro floral bottle, which is bound to brighten up any shelf or vanity
6: CHANEL COCO MADEMOISELLE
In the sixth spot is Chanel’s Coco Mademoiselle – a feminine oriental that’s both strong and fresh. A timeless fragrance that exudes elegance and sophistication with each spritz, it will transport you to the streets of Paris with its notes of jasmine, rose, vetiver and patchouli.
7: KAYALI VANILLA 28
When it comes to vanilla, not many people love it more than fragrance queen Mona Kattan, which is why she created this “sweet, so sensual and so delicious,” scent. It took 28 formulations before she found ‘the one’, and boy are we glad that she didn’t give up. Madagascan vanilla intertwines seamlessly with deeper notes of musk, amber and patchouli with a touch of brown sugar for a delicious combination whether worn alone or layered with other scents.
8: Giorgio Armani SÌ
With its sophisticated blend of musky blond woods, freesia and rose, this modern classic from Giorgio Armani gets a big fat sì from us. With a global search volume of 74,000 and over 13,000 posts using the hashtag #giorgioarmanisi, it’s officially number eight on the world’s most popular perfumes list.
9: Lancôme la vie est belle
Not only is La Vie Est Belle Lancome’s best-selling fragrance, but it’s also the ninth most popular perfume in the world. Translating as “life is beautiful”, this delicate fragrance captures the essence of life’s sweetness and complexity. With notes of iris, patchouli, spun sugar, and warm vanilla, it’s sweet, feminine and oh-so-addictive.
10: MARC JACOBS DECADENCE
No, it’s not a cute micro-bag, it’s Marc Jacobs Decadence – a luxurious, seductive and indulgent oriental floral fragrance. Inside each “personal talisman” emerald handbag bottle you’ll find a decadent blend of plum, saffron, iris, rose, amber and patchouli, which blend together for the ultimate opulent scent perfect for a date-night or evening soirée.
