The thrill of a designer purchase is undeniable, but most of us can’t splash out on the latest it-bag or statement stilettos every month. That’s just one of the reasons why luxury makeup brands are so popular – they give us access to the designer world but at a more affordable price point, and they happen to make us look and feel good too. Win-win. We’ve already revealed the most popular celebrity beauty brands of the year, but which luxury makeup brands make the top 10 list? Thanks to research conducted by Landys Chemist, Grazia can now reveal this year’s hottest luxury beauty brands. Happy shopping.
1. dior beauty
Who doesn’t adore Dior? Clearly, we all do, as Dior Beauty has officially been crowned the world’s most popular luxury makeup brand and the most popular fashion designer beauty brand of 2023. It set social media ablaze this year with its viral Lip Glow Oil and Rosy Glow Blush and consistently delivers a host of stellar products well worth the splurge, making it a hot favourite among A-listers and team Grazia.
2. fenty beauty
Rihanna launched Fenty Beauty in September 2017, and it’s now reportedly worth around $2.8 billion. Offering 50 shades of foundation, it’s become known and celebrated for its inclusivity. So it’s hardly surprising that it boasts an Instagram following of 12.6 million and 2.4 million on TikTok. Fenty has won the hearts of people around the world with its authenticity and a massive range of products that doesn’t overlook a single skin tone. Hey, if it’s good enough for RiRi…
3. Charlotte Tilbury
When it comes to glamming up Hollywood’s elite and creating the red-carpet glow of dreams, no one does it better than Charlotte Tilbury, whose brand takes the number three spot on the most popular luxury makeup brands list. Making it her mission to make all women feel glamorous and empowered, Tilbury’s products are packed with radiance-enhancing, glow-getting ingredients to leave you looking like one of her star clients. Two words? Magic Cream.
4. Mac Cosmetics
The OG brand of the makeup world, MAC continues to bring makeup artist-inspired products to the masses with its powerhouse products. What started as a brand specifically catering to makeup artists, models and industry professionals, it quickly became a go-to for everyone thanks to its long-wearing, fool-proof formulas that make makeup easy. With bestselling staples like the cult classic ‘Ruby Woo’ lipstick and the Prep+Prime Fix+ spray, it’s succeeded in staying relevant throughout the years and has made it to number four on the global best list.
5. NARS
Makeup artist and photographer François Nars was known for his groundbreaking runway beauty looks and editorial work, which is just one of the reasons why his eponymous makeup brand is one of the best in the world. Taking his backstage pro knowledge and combining it with chic packaging and cheeky, suggestive names (Orgasm blush, for one), he created a luxury makeup brand that’s been one of the most popular in the world since 1994 and is still the go-to for countless celebrities and their glam squads.
6. YSL Beauty
Known for its divine formulations and timeless packing, YSL’s luxe makeup offering never fails to impress. Famed in the beauty world for its iconic Touche Éclat concealer pen, which forever changed the way in which we cover dark circles (six are sold every minute around the world), there’s everything you could possibly want to get gorgeous, glowy skin in packaging you’ll proudly display on your vanity.
7. Too Faced
This is one game-changing makeup brand that knows how to have fun. Combining innovation, glamour and a whole lot of fun, Too Faced is all about bringing out the best of your natural features with simple, effective products that boast Intsta-worthy packaging (palettes that look like boxes of chocolate, anyone?) and playful names (Better Than Sex mascara, we’re looking at you).
8. Milk Makeup
US-based beauty brand Milk Makeup prides itself on clean formulations, good ingredients, visible results and impressive colour pay-off. All with 100% vegan, cruelty-free and paraben-free formulas, of course. Designed to be quick and easy, each product is fuss-free and many are multitasking, making them perfect to pop in your bag to glam-up on the go.
9. Benefit Cosmetics
With its bright, bold packaging and playful campaigns, Benefit’s ethos that “Laughter is the best cosmetic” is evident from the off. Starting as a small beauty boutique founded in 1976 by twin sisters Jean and Jane Ford, it quickly caught the attention of the world and continues to lead the eyebrow game with its whizzy brow boosters, long-lasting formulas and vibrant pigments. Not forgetting other iconic bestsellers including the ‘Hoola’ bronzer, ‘Benetint’ lip and cheek stain and the ‘Porefessional Primer’.
10. Hermès
Last, but certainly not least on the most popular luxury makeup brands list is Hermès, which also happens to be the second most popular fashion designer makeup brand in the world too. It’s hardly surprising seeing as it combines luxe packaging and attention to detail with weightless textures and natural, dreamy finishes.
