mob wife makeup trend
Photo: @laurenharemua Instagram

If 2023 was all about the subdued “clean girl” aesthetic, 2024 is throwing on a sequinned robe and saying, “Hold my martini.” The Mob Wife makeup look is strutting onto the scene, and it’s not here to play nice. Think big hair and towering bouffants, smoldering eyes that take smoky to new levels, bronzer applied with a trowel and claws adorned with flirty French tips. Accompanied by reems of gold jewellery, animal prints that clash like a family reunion after Christmas and faux fur so luxurious it could walk itself to the opera. We told you, excess is the name of the game…

Need Mob Wife inspo? Think OG icons like Carmela Soprano and Adriana La Cerva, channeling their inner Italian royalty. Ginger McKenna Rothstein from Casino brings the Vegas heat, while Elvira Hancock from Scarface proves a lady in red can rule them all. And it’s not just old-school glamour. Modern stars like Dua Lipa and Hailey Bieber are rocking the trend with their own fierce twists.

So ditch the minimalist mantra and embrace your inner femme fatale. This year, it’s all about bold looks, bigger personalities and enough sparkle to blind a paparazzo. Just remember, darling, with great Mob Wife glamour comes great responsibility. Handle your diamonds with care, and your enemies with even more. Here’s how to channel your inner Mob Wife…

Mob Wife Makeup

@isabellrrose

“Mob Wife” Makeup 🤔 wearing @Nova Beauty lipstick in “heaven” lashes in “70” cheek powder in “plush” and “spent” eyeliner in “black” & eyeshadow pallet in “bronze” mobwife mobwifeaesthetic mobwifemakeup makeup makeuptutorial

♬ Love In Portofino – Dalida & Raymond Lefèvre Et Son Grand Orchestre

Dirty smoky eyes, bronzer, a nude overdrawn lip and – most importantly – a wing liner. The Mob Wife makeup aesthetic is unashamedly enthusiastic in its use of makeup, and its application is far from perfect. In fact, it should look a little lived-in for maximum effect. Think, the morning after the night before…

Here we are seeing a welcome return of the smoky eye that had fallen out of favour in recent years and was replaced with barely-there eye makeup. TikTok and Instagram creator @isabellrrose demonstrates the look with a powdered smoky eye layering shades of grey and black over lids and sweeping the darkest shade into a razor-sharp flick at the outer corners.

Mob wife Hair

@srs293

i had the big hair part down and threw on the coat.. which i found in my wardrobe with the tag attached 💀 a dyson bouncy blow out tutorial for you 🎁 products: @RedkenUKI all soft shampoo and conditioner 🧡 @L’Oréal Professionnel Paris tecni art pli tools: @Dyson airwrap #hairtok #bouncyblowdry #bighair #mobwifeaesthetic #redken #hairtransformation

♬ original sound – kayla trivieri

The Mob Wife aesthetic calls for rollers, so expect to see them on your social feeds from here on out. Whether it’s worn up in a twist or loose about the shoulders, Mob Wife hair is voluminous. The slicked-back bun has no place here.

In addition to rollers, expect a resurgence in strong-hold hairspray, because what’s the point in creating all that volume if it’s going to fall flat at the mere mention of humidity?

MOB WIFE NAILS

Long nails have been a mainstay for a while now, but for the Mob Wife, they’re either pillar box red or French manicured. We might even see the square-tipped French make a comeback…