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The Middle Eastern beauty industry is continuously growing with homegrown brands that bring unique stories, innovative formulations, and a deep cultural heritage to the global stage.
Here’s your guide to some of the most exciting beauty brands from the region to watch in 2024.
Asteri Beauty
Founded by Saudi entrepreneur Sara Al Rashed, Asteri is a beauty brand designed specifically for Arab women, as a tribute to their strength, beauty, and unique needs. The collection features densely pigmented formulas that offer long-lasting results, even in the harshest desert climates. The brand’s commitment to vegan, cruelty-free, and refillable products makes strides toward sustainability while providing high-performance cosmetics that embrace diversity and heritage.
Moonglaze
Moonglaze was founded by Saudi influencer, entrepreneur and a Forbes 30 Under 30 honoree, Yara Alnamlah. Known for her signature dewy aesthetic, Moonglaze’s range of highlighters and blushes enhance natural radiance, allowing women to embrace their authentic selves with subtle and effortless enchantments. With a deep understanding of beauty as self-care, Alnamlah’s brand offers luxurious yet accessible products that make every woman feel beautiful in her skin.
Simihaze Beauty
Launched by Palestinian twins Simi and Haze Khadra, Simihaze Beauty brings a fresh, bold perspective to the beauty world. Known for their work as DJs and fashion icons, the Khadra sisters infused their creative energy into this inclusive makeup line. Designed to encourage self-expression, Simihaze offers everything from vibrant eyeshadows to bold lip colors. Available exclusively at Sephora Middle East, the brand empowers beauty enthusiasts to experiment and play with makeup, enhancing their unique personalities.
Kosas
Kosas, founded by Iranian-American Sheena Zadeh-Daly, blends scientific innovation with a minimalist approach to beauty. Combining her background in biology with her passion for skincare, Kosas creates clinically-proven products designed to improve skin health while delivering stunning results. The brand’s easy-to-use formulas enhance the skin’s natural radiance, making it a favorite among those who embrace beauty in its most natural form.
Arcadia
Founded by Emirati perfumer Amna Al Habtoor, Arcadia transports the senses through its fine fragrances while highlighting sustainable practices. Arcadia’s collection of perfumes, candles, and bakhoor is crafted without harmful chemicals and made with recyclable packaging. Arcadia’s offerings aim to evoke nostalgia and connection to the past, with each fragrance carefully designed to trigger emotions and memories.
Hindash
Launched in 2022 by Dubai-based Jordanian makeup artist Hindash, Hindash Cosmetics has quickly become a go-to for makeup enthusiasts seeking professional-level results in their everyday routines. Known for its ultra-blendable formulas, precision tools, and high-quality pigments, Hindash’s collection includes everything from long-wear lip tints to shimmering highlighters.
Mariam EM
Mariam EM is an Emirati beauty brand inspired by the rich cultural heritage of the Arab world. The brand’s flagship product, a brow and lash serum, is infused with the natural healing properties of the Sidr tree, a powerful ingredient used in traditional beauty and medicinal practices. Developed in collaboration with certified Green Chemists, Mariam EM’s products aim to nourish and strengthen sparse lashes and brows.
Maake
Maake is a Dubai-based brand that adapts beauty for the refined, modern woman. Inspired by the fonder’s late mother, Maake offers a collection designed to bring self-care, confidence, and empowerment to its customers. Whether for remarkable occasions or everyday endeavors, Maake’s range of products caters to both accomplished makeup artists and those new to exploring styles.
Vera Milano Beauty
Vera Milano Beauty, founded by Lebanese mother-daughter duo Vera and Brunella Samaha, is a Middle East-based makeup brand inspired by the eternal beauty of color and modern living. Offering a range of high-pigmentation, long-wear products, Vera Milano provides everything from everyday glow to late-night glam. The brand also introduces a unique build your own palette option, making them stand out in the beauty market.
