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As the Middle East embraces a new era of health and wellbeing, initiatives such as the UAE’s Mallathons and Health Weeks, or Saudi Arabia’s Walk 30 League, are inspiring communities to move more and live better.
From the rise of “Pilates princesses” to the surge of the Hyrox fitness movement, people across the region are carving out their own unique wellness niches.
And what better way to step into your health era than with the perfect workout set? Here, we spotlight the Middle East–based activewear brands that are redefining what it means to look as good as you feel.
Fith
Blending performance with modesty, FITH is redefining activewear for a new generation. The collection offers versatile options, from longline shirts and jackets with extended back panels for full coverage, to its standout gym cover-up—a clever design that mimics the look of a jumper tied around the waist, without the worry of it slipping. Light, functional, and stylish, FITH proves that modesty and movement can go hand in hand.
Kayanee
Born in Saudi Arabia, Kayanee was created to inspire and empower women through every step of their wellness journey. With collections spanning gym wear, athleisure, equestrian apparel, and even tennis-inspired knits, the brand recognises that fitness is not one-size-fits-all. Each piece is designed with precision, tailoring high-quality activewear to diverse lifestyles and needs. Shop now.
Sculp
Founded in 2024 by Aisha Abdulaziz, SCULP is already making waves in the fitness fashion space. Bringing luxury-level craftsmanship to athleticwear, the brand marries durability with elegance. Signature designs such as the Aphrodite Top, Sculpting Halter, and Bella Sports Bra channel feminine strength with a powerful edge, setting a new bar for activewear that’s as beautiful as it is functional. Shop now.
Camapel
Inspired by the heart and resilience of the desert, Saudi-born brand Camapel infuses bold colours, sculptural silhouettes, and impeccable quality into its collections. From collared blouses to wide-leg joggers, each piece balances function with distinctive design, creating stylish workout wear that reflects both strength and elegance. Shop now.
Drop Monday
Based in Kuwait, Drop Monday is reinventing the way we shop for activewear. Launching new collections every Monday—available only until sold out—the brand offers elevated staples in soft, candied pastels, from baby blue and blush pink to muted beige. Hero pieces include draped cover-ups and one-shoulder sets in plush, romantic fabrics, making comfort look effortlessly chic. Shop now.
Le Fit
Designed in Qatar, the brand is creating boldly unique yet modest pieces that redefine the activewear market for its consumers. Unlike other brands,Le Fit sets offer modesty in one outfit at whatever level you may be seeking. Not only this, they seek to redefine the active styles by only selling in sets, instantly giving consumers the complete outfit, making wellness easier and more accessible. Taking the hassle out of the gym fit.
Be Athletica
This UAE-grown brand has become one of the most popular Middle Eastern activewear brands due to the positively feminine and inclusive nature of the brand. Priding itself on the perfect fit, feel and function. Creating the perfect pieces, no matter if you’re seeking comfort on your coffee run or the chicest Padel fit. Designed for women by women, their product are exactly what we have been asking for, considering everything down to cross wait detail and built in bike shorts.
