When the temperature drops, the fashion industry comes alive in Dubai, with brands throwing outdoor parties and world-famous designers unveiling their latest collections in front of big audiences at major runway shows. In case you didn’t already notice, Dubai had been buzzing lately as crowds lined up to see their favourite designers at the second edition of IFZA Middle East Fashion Week. The five-day event held at The Agenda featured four days of fashion shows and the 2nd edition of Middle East’s popular fashion week, all wrapped up with an exclusive lunch arrangement at Boca DIFC.
From trendy autumn-friendly trench coats to extreme haute couture pieces, we saw it all at Middle East Fashion Week. For the grand opening of the show, Maison D’Vie showcased a series of luxury label collections that are shoppable online. Designer to celebrities like Lady Gaga and Beyonce, Sol Angelann by Irena Soprano, set the runway on fire on day 1 with her latest ‘Desert Rose collection. On second day of the MEFW, the audience got to feast eyes on Aaronic Atelier’s collection, who is one of Dubai’s most creative designers. After a four-year sabbatical from the runway, Ezra Santos revealed his ‘A New Beginning’ collection on day two. The collection spoke of love, compassion and mercy, all in testament to the post-pandemic era.
As the event gained momentum with every new designer hitting the runway, MEFW also managed to host a delegation of Mongolian brands with the support of Mongolian Ambassador, Odonbataar Shijeekhu. With Nolur Cashmere, Red Camel and Khanbogd Cashmere on the list, the Mongolian creative craftsmanship and fashion designs were showcased in three distinct ways.
Garimon Roferos Couture marked a successful conclusion to day three, with a unique collection that reflected the various changes an eagle goes through in his life cycle. For the final day of the show, Amato channeled his limitless creative abilities as he let loose an array of glamorous sartorial masterpieces on the runway.
“Beyond the front stage glamour and fun, there is so much hard work behind the scenes – from our partners, backstage crew, hair and make-up teams, designers’ teams, choreographers, performing artists and more. Agility is key, and we have showed what talent, skills, discipline, and attention to detail can achieve. A solid foundation that will now go and grow from strength to strength!” Said Payal Kshatriya the CSO and Creative Director of MEFW and Co founder of Middle East Fashion Council.
In case you missed the major event this year, Mark your calendar for its third edition coming up in April 2023 in Dubai.