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Irrespective of whether she’s attending a charity function or a ritzy soirée, Meghan Markle has the inimitable ability to pique our interest with her clothing choices alone. Most of the time, the outfits put together by the Duchess of Sussex, or more accurately her stylist, become an instant sell-out with her commercial power colloquially known as the ‘The Meghan Effect’.
Now, the American Riviera Orchard founder is harnessing that skill for her own gain, opening up to the New York Times about her specific styling choices in a rare interview. The 43-year-old revealed that once she was aware of her fashion influence, it “changed everything in terms of how I then looked at putting an outfit together”.

“Times where I know there is a global spotlight, and attention will be given to each detail of what I may or may not be wearing, then I support designers that I have really great friendships with, and smaller, up-and-coming brands that haven’t gotten the attention that they should be getting,” the Montecito-based royal said. “That’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring.”
Since leaving ‘The Firm’ in 2017, Meghan’s signature muted style has undergone somewhat of a revolution, now sporting luxuriously unfussy labels including Australia’s St. Agni and POSSE.
Meghan quotes that investing in female-owned fashion labels, including her latest procurement the handbag brand Cesta Collective, has “helped me line up for this chapter where I’m investing in myself”. Be it sporting local designers in Colombia or showcasing her newfound CEO uniform, Meghan is making moves one thread at a time.
