Following the history-making, billion-dollar success of Barbie, Margot Robbie’s next spate of big projects includes bringing one the most popular video games of all time, The Sims, to the big screen.
First released by Maxis and Electronic Arts in 2000, the popular life simulation saw tens of millions of users the world over creating lives of their own design with virtual avatars: romances, wardrobes, interiors, babies. Robbie’s production company, LuckyChap, whom she founded with Tom Ackerley and Josey McNamara, has tapped Marvel’s Loki director Kate Herron to helm the film project. The group will join Roy Lee and Miri Yoon from Vertigo Entertainment.
In February, LuckyChap signed a multi-year, first-look feature film deal with Warner Bros. to collaborate on future projects.
“Margot, Tom and Josey have built a unique home for storytellers at LuckyChap, where filmmakers are doing incredible work in a supportive and creatively freeing environment,” Warner Bros. Motion Picture Group co-chairs and CEO Mike De Luca and Pam Abdy said in a statement last month. “We are excited to have Margot, Tom and Josey join our extended family, making movies of all sizes and genres for moviegoers the world over.”
Barbie was the highest-grossing movie of 2023 as well as the biggest film in Warner Bros. studio’s 100-year history.
Like Barbie, Robbie and co. will be rescuing The Sims from development hell. In 2007, Fox attempted to release a movie on the video game but it was cancelled in 2019 in the wake of the Disney-Fox merger.
While we’re unsure how exactly this film might work—every user’s simulated experience is unique—we’ll always back our girl.
“Everyone’s like, ‘Are you having a break?’ And I’m like, ‘You do know I’m a producer, right? We don’t get a break,’” Robbie told Deadline recently. “I also think everyone’s probably sick of the sight of me for now. I should probably disappear from screens for a while.”
“Honestly, if I did another movie too soon, people would say, ‘Her again? We just did a whole summer with her. We’re over it.’” she continued.
