Marc Jacobs Spring 2025
NEW YORK, NEW YORK – FEBRUARY 03: A model poses backstage during the Marc Jacobs 2025 Runway Show at New York Public Library on February 03, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Marc Jacobs)

On February 3, ahead of New York Fashion Week’s Fall/Winter 2025 kickoff, Marc Jacobs presented his Spring 2025 with an awe-inspiring collection at the New York Public Library. More than just a fashion presentation, this show was a declaration — an exploration of courage, creativity, and the rebellious nature of dreaming.

Marc Jacobs has long been a disruptor in the fashion industry. From his 1992 grunge collection at Perry Ellis (which got him fired but cemented his place in fashion history) to his revolutionary tenure at Louis Vuitton, Jacobs has consistently pushed boundaries. His eponymous label has maintained that same ethos — melding high fashion with an avant-garde, often theatrical sensibility that challenges convention while remaining deeply personal. In recent years, his brand has embraced nostalgia, exaggerated proportions, and an unapologetic sense of individuality, all of which were on full display at his latest show.

Courage as a Design Principle

Marc Jacobs 2025 Runway - Show
NEW YORK, NEW YORK – FEBRUARY 03: A model walks the runway during the Marc Jacobs 2025 Runway Show at New York Public Library on February 03, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Marc Jacobs)

The collection, aptly titled “Courage,” was accompanied by show notes that served as an emotional and philosophical statement from Jacobs himself. “Fear is not my enemy — it is a necessary companion to creativity, authenticity, integrity and life,” he wrote. This manifesto laid the foundation for a collection that turned the dream into an act of rebellion, proving that fashion is not just about aesthetics but also about confronting and shaping reality.

“Courage,” the designer began the show notes. “Guided by heart, humility and gratitude, I have come to understand that fear is not my enemy — it is a necessary companion to creativity, authenticity, integrity and life.

“With precious freedom we dream and imagine without limitation, daring to be vulnerable in the face of criticism and failure, not to escape from reality but to help navigate, understand and confront it — exploring through curiosity, conviction, compassion and love.”

Exaggeration as a Statement

Jacobs has never shied away from drama, and this collection was no exception. Silhouettes were exaggerated to the extreme — towering shoulders, powerful proportion play, and sculptural skirts that distorted and redefined the body’s natural form. This was not just about size but about presence. The oversized tailoring and ballooned proportions felt almost defiant, a challenge to the minimalist wave that has dominated recent seasons.

Marc Jacobs 2025 Runway - Show
NEW YORK, NEW YORK – FEBRUARY 03: A model walks the runway during the Marc Jacobs 2025 Runway Show at New York Public Library on February 03, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Marc Jacobs)

Fabrics played a crucial role in amplifying these statements. Luxurious wools, crushed velvets, and structured taffetas contributed to the gravity-defying shapes. There was a clear nod to couture craftsmanship, but with Jacobs’ signature modern irreverence. The color palette oscillated between classic monochromes and deep, dramatic jewel tones, reinforcing the theatricality of the pieces.

The choice of footwear further heightened the message — high heels with toe boxes that extended well past the foot, oversized bows that created femininity all on their own, and platform heels that featured dramatic rounded-toes that turned every step into a deliberate, statement-making stride. These elements combined to create a vision of fearless femininity, where vulnerability and strength coexisted.