With the rapid advancement of technology, we are constantly witnessing the conversion of all industries to digital alternatives in almost every part of the world. The Middle East is undoubtedly one of the most fast-paced regions when it comes to adapting modern-day techniques that make our lives easier. Speaking of that, The Mall of The Emirates’ latest digital concierge service has just set a new example. This could be the welcome change you’ve been wishing for whilst driving all those miles to the Mall of Emirates and getting stuck in Dubai’s terrible traffic.

The mall is all set to lead the way in omnichannel, as it launches a WhatsApp concierge service that enables the shopaholics to browse and shop over 350 international and home-grown luxury brands, all from the comfort of their couch. In addition to various experiences that are accessible in-store, you can now get all your favourite items delivered to your doorstep in a matter of a few hours from anywhere on your mobile phone, through a simple one-to-one WhatsApp conversation. Have you ever seen an entire mall being shoppable both online and offline? Well, now you have.

Instagram @malloftheemirates

Fuad Sharaf, The Managing Director of UAE Shopping Malls, said: “At Majid Al Futtaim Properties, we recognise that our shoppers want to have more than just one option when it comes to browsing their favourite international or local brands. While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes. Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates. Our pride as a leader in offering innovative omnichannel experiences comes with the humbling need to always place the consumer first, providing convenience, simplicity, and ease wherever they are.”

Mall of The Emirates’ latest e-commerce website, bespoke personal stylist online workshops with consultants and smart parking are a classic example of such elevated retail experiences. If you’re an indecisive shopper (we feel you), you can book an online session with a personal stylist who will then assist you in renewing your wardrobe. Forget the hustle of finding the nearest parking spot, grab your phone and book a parking space online prior to your visit.

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