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It might be time to skip the waiting lists because the real fashion flex is scoring a pre-owned treasure that comes with a story. And Love Luxury’s new Sunset Mall store is where that’s possible. Now with more space, more sparkle, and zero hesitation in saying, “it’s vintage.”
After the success surrounding their Business Bay opening in late 2023, London-based Love Luxury has expanded its presence in Dubai with a second boutique in Jumeirah. Located inside Sunset Mall, the new branch brings the same curated edit of designer bags, watches, and jewellery that made the brand a resale favourite in Knightsbridge, and soon after, the Arabian Gulf.
Co-founded by husband-and-wife duo Emily and Adam Abraham, the business is built on more than ten years of expertise in the industry. Their TikTok account, with over 3.7 million followers, has turned the world of authentication and consignment into unexpectedly bingeable content. But they haven’t just aced the algorithm, their main focus still remains on providing top merchandise and second-to-none service to their clients.
“The aim is to give all buyers the best of what’s available because it is the luxury market here in Dubai, and everyone wants the best, that’s what everyone works so hard for,” Emily tells GRAZIA.
That sort of premium experience is essential to the Love Luxury brand. Whether you’re searching for a rare timepiece or parting ways with a bag you’ve outgrown, the store offers same-day payouts and consignment options.
And in Dubai, with the city’s appetite for high fashion and love of all things exclusive, it felt like the natural next move. Sharing insight into their growing brand and future endeavours, Emily explains, “We’re always looking to expand the business. Perhaps, we are also looking to expand into different fields as well, particularly here in the UAE. Dubai is now our home, we love the safety, the client base that we’re building, and the luxury environment that is here.”
Speaking about how she picked the newest location, Emily says, “We’re right by the beach [at Sunset Mall], we’re so easy to find, it’s a really lovely peaceful mall that we hope to bring more life to […].”
Inside the new store, the vibe is sleek and service-focused, without the fuss. Think beige and gold accents posing as the perfect backdrop for a rainbow of rare leather bags, hard-to-find watches, jewellery, and more.
While the luxury speaks for itself, something distinctly personal stands behind the business. Love Luxury is, at its heart, a family affair, evident on the founders’ social media channels. It’s a venture that includes the Abrahams’ daughter, Maali, a rising star on TikTok and a familiar face on the London Fashion Week runway. “We’re a family brand. We’re not afraid to show our faces. I think that in itself sets us apart to start with. From the feedback I’ve received, people really like getting to know us and our family vibe,” she says.
But despite the viral moments, it’s clear that the brand continues to go beyond internet fame.
Love Luxury at Sunset Mall is now open Monday to Saturday, from 10am to 10pm.
