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Move over, handbags – Louis Vuitton is painting the town red (and every other chic makeup shade) with the launch of La Beauté Louis Vuitton. Yes, the luxury fashion house has officially entered the makeup chat. Set to debut in Autumn 2025, Louis Vuitton is promising to be more than just another beauty line. Instead, expect a full-blown lifestyle experience that promises to be as luxurious as it is revolutionary. And who better to helm this glamorous voyage than the legendary Dame Pat McGrath herself? That’s right, the Mother of Makeup is now the Creative Director of Cosmetics for LV, and the beauty world is already buzzing.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation,” says McGrath. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.” Translation: expect more than just pretty packaging (although no doubt that alone will be worth the wait).
But let’s rewind for a minute, as Louis Vuitton and beauty go back a long way. The House has been flirting with beauty since the 1920s, creating exquisite vanity cases, powder compacts, and brushes. Those iconic LV handbags? Well, they were originally designed to carry cosmetics. In a way, this is Louis Vuitton coming full circle – back to its roots, but with a modern twist.
So, what can we expect from La Beauté Louis Vuitton? Details are still under wraps, but if McGrath’s track record is anything to go by, we’re in for a treat. Think bold pigments, innovative formulas, and products that double as objets d’art. And let’s not forget the inevitable collab with LV’s iconic monogram. A lipstick case with that signature print? We’re already saving up.
Mark your calendars for Autumn 2025, because this is one beauty launch you won’t want to miss.
