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Summer isn’t always meant to be a destination. Sometimes, it’s more or less a feeling, an unrestrained energy. That is the very essence of LOEWE’s Paula’s Ibiza 2025 collection.
A tribute to the unapologetically playful, carefree, and ever-resplendent sun-drenched moments, this is the spirit that was captured in the fashion house’s 2025 campaign by New York-based photographer and visual visionary Gray Sorrenti.
Inspired by the cult-favourite boutique, Paula’s, this season’s collection is an ode to freedom and being in the moment–a recurring theme brought to life by the Maison’s ambassadors, K-pop sensation and AESPA member GISELLE, Australian actress Sophie Wilde, Enzo Vogrincic, and Jamie Dornan.
Unfolding through a series of moments shot along the sandy stretches of Comporta, Portugal, the campaign cast becomes the direct subject of summer’s golden hours. It’s intense, authentic, and straight to the point with the landscape’s natural beauty, a perfect combination which highlights the energy of the collection.
Never a brand that settles for less, albeit known for its minimal and understated elegance, the summer collection stands as an homage to LOEWE’s legacy of expert craftsmanship.
Taking centre stage is the Maison’s undeniable fervour for perfection in a slew of flowing pieces. From minimal tops to saturated dresses in the summer’s colours and a humorous take on floral and vegetation motifs across embroideries and accessories. This collection is an interplay between tailored drapes and lightweight fabrics, featuring bursts of pastel hues and playful prints.
Accessories are as whimsical as they can get, from chunky, textured weaves and vibrant charms to the viral tomato clutch and the debut of the Ola raffia bag in a new wave-inspired silhouette.
With LOEWE’s summer collection, it’s not just about embracing the season–it becomes it.
Shop the collection below
