Lacoste and the legendary French Open stadium are celebrating 50 years of partnership. To honour the event, Lacoste is offering us an exclusive experience in witnessing the 2021 French Open in action thanks to the ‘Eye of the Crocodile’ program.
The program will showcase a short video clip, allowing the tournament fans to experience the French Open front and centre. Within each match, the players, journalists, ball boys and girls will have an equipped GoPro camera in their polo shirts logo, allowing all of us to truly experience the magic that happens within.
Along with the program, the brand announced that they would be revealing a classic yet redefined ‘On & Off Court’ collection with the tennis legacy of René Lacoste. The range will showcase discreet thin lines that inspire freedom of movement and jacquard mesh as a tribute to the court’s floor and rooflines, including Roland-Garros and Lacoste’s signature colour palette.
The collection results in an interesting fusion of aesthetics, combining elegant silhouettes for a preppy-meets-sport style to mark their anniversary line.
You can watch the Crocodile Eye videos at Roland Garros from May 31 on www.lacoste.com and www.fft.fr.
