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Every summer, it’s usually the same routine: travellers jet-set to the Italian Riviera – perhaps the Côte d’Azur if sundowners with rosé are more your thing – booking a fashionable beach club, settling into a sun lounger overlooking the Mediterranean Sea, and raising a glass or two of Aperol Spritz. It’s the usual drill – one many have grown accustomed to.
But for those looking to soak up the pleasant weather in London, Kimpton Fitzroy London may just be the cream of the crop to check in and indulge this summer. Because this season, you don’t have to board a flight to experience the dreamiest Euro summer, when all the luxuries of la dolce vita can be found in the heart of Bloomsbury.
Like many of us in the Middle East who are fervently catching flights to experience the charm of Italy’s destinations, Kimpton offers its guests a taste that’s equally worth the journey. This time, it’s bringing back the Italian Riviera to one of London’s iconic five-star hotels.

With the return of The Terrace, its seasonal, Italian-inspired open-air courtyard bar and restaurant, Kimpton has transformed the space to bring the Euro summer of your dreams right to your table, in partnership with Campari.
Let’s talk about the space first. Refreshed to embrace the season’s colours, The Terrace brings together warm yellow tones with timber colourways that radiate an Italian summer. It’s the tiniest details that bring the experience together, with the hotel’s distinctive architectural heritage woven into its new elevated design. From the Giallo Sienna tabletops to the vibrant hues that evoke the spirit of Portofino, it’s needless to say that The Terrace has become a Mediterranean escape in Central London.
But when it comes to the true essence of indulgence, Kimpton knows how to deliver. If you’re looking to leisurely share a bottle from golden hour, guests can sip their way through the curated selection of Campari cocktails – from the classic Campari Spritz and Campari Soda to the hotel’s own creations revamped with Campari, including the Bicicletta, Fitzroy Aged Negroni, and more. It’s the ideal afternoon indulgence that effortlessly leads into the night.

Then there’s the food – the menu is where guests can truly taste the flavour of Italy.
Food connoisseurs can take a bite from small plates like the Gordal olives with garlic and chilli and crispy polenta fries with parmesan. Perhaps something a little more substantial is more to your liking? The marinated tuna crudo is where the magic deepens. But, of course, no one can go wrong with the stone-baked pizza classic: Margheritas with Pepperoni, drizzled with enough truffle honey and basil for that flavourful kick. Naturally, ending on a high note with desserts: a scoop of affogato, Italian rum baba, while paired with a limoncello sgroppino – a lemony sorbet with chilled prosecco.
This is where you can chase that never-ending midnight sun high this summer.