Calling all beauty lovers! Grazia Middle East has partnered with the first-ever Abu Dhabi Beauty Week to bring make-up enthusiasts live masterclasses by both international and regional celebrities, product launches, exclusive promotions and interactive experiences. Brought to the public by Retail Abu Dhabi, the retail platform of The Department of Culture and Tourism – Abu Dhabi, in partnership with Grazia, the epic 11-day extravaganza will run from 4 – 14 February and is a celebration of Abu Dhabi’s place in the ever-growing global beauty industry.
YSL Beauty, Charlotte Tilbury and Laura Mercier are just some of the global beauty brands heading to malls in Abu Dhabi and Al Ain for exclusive-to-the-emirate activations and exciting events – including appearances by the one and only Editor-in-Chief of Grazia Middle East, Alison Tay. Speaking excitedly about the event, Alison says “Get ready for 11 days of exclusive offers and masterclasses courtesy of the creatives and experts behind Grazia’s best-loved beauty brands. Looking forward to seeing you in Abu Dhabi!”
Abu Dhabi Beauty Week is sure to put the capital on the beauty map, and hopes to become the Middle East’s leading consumer beauty event. “We are confident that this new concept is destined to become a regular Retail Abu Dhabi calendar event, which will utilise unique brand activations to create a true celebration of the global beauty sector right here in Abu Dhabi,” says HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi.
Of course, COVID-19 precautions will be strictly followed throughout the event, with social distancing and health and safety measures enforced as part of the Go Safe Certification initiative, and to ensure the safety of all Grazia girls in attendance.
- 4-14 February. For more information about Abu Dhabi Beauty Week click here.
Photos: Jason Lloyd-Evans and Instagram
