JOHNNIE WALKER BLUE LABEL XORDINAIRE (1)
Courtesy of Johnnie Walker

The renowned luxury alcohol brand, Johnnie Walker, has just released their newest scotch whisky edition: Blue Label Xordinaire. With an ever-growing selection, this one is an ode to the explorers of the world.

The newest blend from the Johnnie Walker line-up is a blend of the rarest Scotch whiskies finished in hand selected XO Cognac casks. Created using only 1 in 10,000 casks from the label’s reserves, the newest blend is now part of the permanent Johnnie Walker line-up for travel retail.

As we hold our breaths for a new chapter in the Blue Label History, we breakdown the mastery of this bottle, and the power it holds.

The NEW Johnnie Walker Blue Label Xordinaire

Johnnie Walker - Blue Label Xordinaire (1)

JOHNNIE WALKER BLUE LABEL XORDINAIRE DHS1,465

The brand started out as an exclusive travel edition, and this new variant pays homage to those roots. The Johnnie Walker Blue Label Xordinaire will only be available in duty free.

For those searching for a kinder whisky experience, Blue Label Xordinaire emphasises a sweet and smooth flavour profile. Exploding with lively notes of dried fruit, toasted toffee and sun-ripened black cherry, an undernote of sugary sweetness is ever-present. Contrastingly, the bright orchard fruits add velvety-smoothness to the liquor leaving you with a subtle sharp after taste.

JOHNNIE WALKER BLUE LABEL XORDINAIRE (1)
Courtesy of Johnnie Walker

“It is our biggest global launch in Travel Retail ever,” explains the Diageo Managing Director of Global Travel, Andrew Cowan. “Our vision is to confirm and enhance Blue Label’s position as an enduring icon of luxury,” he elaborates. A moment to bring luxury and elevation to a traveller taste palette, this bottle is a testament to the Johnnie Walker label’s never-ending manifestations and growth.

If you’re stopping in any duty free, make sure to stop by at an alcohol retailer to pick up the new exquisite bottle. And with the holidays around the corner, this exclusive luxury Johnnie Walker Blue Label Xordinaire is a no brainer.