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Move over, floral queens – there’s a new boss in town. The iconic J’adore fragrance by Parfums Christian Dior has crowned its new muse, and it’s none other than the one and only Rihanna.
J’adore isn’t just a perfume; it’s a symbol of powerful femininity, liberation and owning your story – values Rihanna embodies to the core. The iconic fragrance has captivated women worldwide for over two decades, celebrating feminine strength, freedom and independence. This echoes perfectly with Rihanna’s journey – a woman who has carved her own path and become a global icon. This isn’t her first Dior rodeo either. Back in 2015, she became the first Black celebrity ambassador for the brand, and now she’s taking things a step further.
Being the new face of J’adore is both an honor and a mission,” says Rihanna. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Véronique Courtois, CEO of Parfums Christian Dior, echoes the excitement: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
Get ready for a campaign that promises to be as audacious as Rihanna herself. She’s reuniting with longtime friend and photographer Steven Klein to create a masterpiece set to be unveiled on September 1st.
So, mark your calendars, fragrance fanatics – Rihanna’s reign as J’adore’s queen is about to begin.
