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As the year draws to a close, the luxury automobile brand JETOUR marked a defining chapter in its global journey with an intimate end-of-year gathering at the Erth Hotel Abu Dhabi, hosted by ITP Media Group.
Naturally, the exclusive event brought together a multitude of powerhouses. From leaders in the automobile industry, top creators, enthusiasts, and VIP guests of the brand, this event surely celebrated JETOUR’s most iconic year yet.
While the night was celebratory at its core, it also served as a moment of reflection, looking back on the brand’s meteoric rise from China to the global stage.
At the heart of this prestigious event was the JETOUR Year in Review, a candid, conversation-led experienceled by Matthew Priest, Editorial Director of Esquire GCC Group, Damian Reilly, Editor-in-Chief of Arabian Business, and the famed race car driver, Robby Gordon. Together, they each unpacked and deep dived into how the brand continues to gain momentum through its innovation, premium features, and the exceptional value for today’s drivers.
Of course, adding depth to the discussion at the round-table were valuable insights from JETOUR International’s leadership, including Yan Jun, Executive Vice President, and Tan Liwei, Vice President, who reflected on the brand’s milestones this year – most notably, the global unveiling of the JETOUR G700 in Dubai.
And what better way to show guests the brand than through an immersive, up-close look at its design language? True to its form and style, guests got a first-hand experience of JETOUR’s automobile innovation and excellence through an interactive vehicle display.
The evening naturally unfolded into a series of curated experiences that paid homage to the UAE. Guests moved through thoughtfully designed spaces, from a live Al Sadu weaving activation by Awatef Almesmari, creating branded mementoes to traditional Emirati music enveloping the venue and a set by DJ Liwa Ofc– it was truly a night of celebration.
Take a glimpse with GRAZIA below…
