Another day, another new beauty drop from Huda Beauty. This time, Dubai-based beauty icon and influencer Huda Kattan is releasing a brand-new foundation that achieves a filtered look with a natural coverage.
The Faux Filter liquid foundation was first released in 2017, since then Huda Beauty fans have been asking a lightweight product that does the job of a full coverage foundation. Kattan has been listening to feedback from her fans, which led to the inception of #FauxFilter Skin Finish, a new formula in a portable, easy-to-use foundation stick.
On her new new foundation stick, Huda explains, “When I want to go for a fuller coverage I usually have to compromise on a natural-looking finish, so I decided to design a foundation that would give you naturally flawless skin but with the look of a filter. #FauxFilter Skin Finish Foundation Stick is lightweight and blendable so you can achieve your perfect complexion, no filter needed.”
The new foundation is available in 39 shades, which includes nine new shades compared to the OG #FauxFilter. Huda herself went to South Korean labs (that’s how we know it’s going to be good) to formulate the new foundation in hopes to create a fuss-free formula that improves skin tones, conceals imperfections and is a go-to everyday product part of your make-up routine. The launch will also introduce a new Water-Jelly primer and double-ended Build & Buff brush.
Available online from 21 October and in stores on 2 November
Photos: Supplied
